- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...
- Using AI And Machine Learning To Personalize Content
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, January 9, 2017
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization soluti ...
- Will Dynamic Creative Have Its Moment This Year?
RTBlog, Tobi Elkin - Friday, January 6, 2017
More creative and media teams will focus on dynamic creative executions with ...
- Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bo ...
- What Should We Be Ready For In 2017?
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, December 27, 2016
We asked cross-channel marketing execs across the spectrum what we should expe ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Dynamic Ad Targeting Becomes Grinch That Stole Christmas
SearchBlog, Laurie Sullivan - Friday, December 23, 2016
Amazon without question failed terribly in their remarketing efforts during the holiday ...
- New From the DMA: A Cross-Device RFI And Glossary
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 19, 2016
A look at the DMA's sample RFI for use when buying cross-devi ...
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
A study from Videology conducted by Advertiser Perceptions finds that 67% ...
- Coordinated Cross Channel Messaging Enhances Engagement
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During his Email Insider Summit keynote, Marc Sheinkin, Director, Member Marketing, Marrio ...
- When Synchronized Messaging Doesn't Matter
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Is there too much emphasis placed on synchronizing marketing messages across channel ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Cannibalization as an SEM Strategy
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Preventing cannibalization is next to impossible, especially when competitors are bidding ...
- Omnichannel, Multichannel or Cross-Channel?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but th ...
- How Uber Views AI and Machine Learning
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The Uber of the future will be one where IoT devices a ...
- Picking an Attribution Model
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
There are many attribution models that can be deployed by your bra ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- Do You Like the Sound of 30,000% ROI?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, December 12, 2016
Matt Annerino, EVP Marketing of U.S. Concerts for Live Nation, talked abo ...
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
Real-Time Daily, Tobi Elkin - Friday, December 9, 2016
Black Friday has come and gone but what, if anything, can ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 5, 2016
Location-based advertising and marketing will increase mobile investments in 2017 by ...
- Email Central To Cross-Channel ID
Around The Net In EU Email Marketing, Sean Hargrave - Monday, November 28, 2016
It all boils down to a unique, individual, digital identifier. This k ...
- Privacy And Data: What Will The Future Hold?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, November 28, 2016
A new administration always brings change, so what's a cross-channel marketer ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- The Cross-Channel Finish Line
Marketing Insider: Cross-Channel, Ray Schultz - Monday, November 21, 2016
How retailers like Finish Line are dealing with Cyber Monday and cross-chann ...
- Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2016
Just 9% of marketers participating in a white paper scheduled for relea ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Keep An Open Mind, Campaign By Campaign
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, November 14, 2016
Agency vet Paul Price talks about the challenges in creating effective cross-chann ...