Commentary

When Synchronized Messaging Doesn't Matter

Is there too much emphasis placed on synchronizing marketing messages across channels? For Dominoes, it doesn’t always matter, Nicole Pavlovich, the pizza maker’s Email/Digital Marketing Leader explained during her Email Insider Summit Q&A, noting that its more important for her brand to deliver the right message to the right channel at the right frequency. 

Find the rest of this session, and more, at our Email Insider Summit Agenda page.

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