Commentary

Omnichannel, Multichannel or Cross-Channel?

Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but they really are different approaches with different goals and outcomes, moderator Bart Thornburg, Associate Director, Lifecycle Marketing, WeddingWire, explained during his EIS panel “Content, Cadence, Continuity in a Cross-Channel World”, before asking his panelists to explain the difference. 

Find the rest of this session, and more, at our Email Insider Summit Agenda page.

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