• by Ross Fadner , December 13, 2016

Omnichannel, multichannel and cross-channel are terms that get used interchangeably, but they really are different approaches with different goals and outcomes, moderator Bart Thornburg, Associate Director, Lifecycle Marketing, WeddingWire, explained during his EIS panel “Content, Cadence, Continuity in a Cross-Channel World”, before asking his panelists to explain the difference. 

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