- Google Says: Good Luck Getting Consumers' Attention
Mobile Insider, Gavin O'Malley - Thursday, November 10, 2016
Hoping to get consumers' attention? Good luck. More or less, that's t ...
- Big and Bigger News: Adobe Buys TubeMogul
VidBlog, P.J. Bednarski - Thursday, November 10, 2016
The $540 million deal lets Adobe create a potentially useful end ...
- Cloud Technology Company Freespee Raises $10M In Series B Funding
Email Marketing Daily, Jess Nelson - Monday, November 7, 2016
Cloud marketing tech company Freespee announced Monday that it has secured EUR9. ...
- Privacy Pivot: The New Rules for Digital Marketers
Marketing Insider: Cross-Channel, Ray Schultz - Monday, November 7, 2016
The privacy debate has changed in the digital age. And that cou ...
- Reporter's Notebook: McKinsey's Heller Talks Analytics
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 31, 2016
Jason Heller, global lead for digital marketing operations at McKinsey & Co ...
- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- AT&T-Time Warner Deal Is Mostly About Defense
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
A Wall Street Journal report argues that the $85 billion tie-up betwe ...
- Channels Or Devices? Across The Attribution Divide
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 24, 2016
Marketers are hung up on cross-channel attribution. But they should be thinki ...
- Determining When There's Something To Talk About
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 17, 2016
Marchex's John Busby connects phone sales to every media channel, including sear ...
- LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed ...
- Where Are You On The Attribution Maturity Scale?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 10, 2016
Adobe's Jeff Allen weighs in on attribution models and how to measu ...
- Optimove Launches CRM Optimization Bot
Email Marketing Daily, Jess Nelson - Friday, October 7, 2016
Optimove has premiered a new customer relationship management (CRM) optimization tool th ...
- Aldo Trial Tech To Merge Offline And Online
Around the Net In MAD London, Sean Hargrave - Thursday, October 6, 2016
Aldo is trialling in-store technology that aims to merge the customer's ecommer ...
- Google Says: Good Luck Getting Consumers' Attention
MoBlog, Gavin O'Malley - Thursday, October 6, 2016
Hoping to get consumers' attention? Good luck. More or less, that's t ...
- Cross-Media Ad Selling Expected To Rise For TV Advertisers
Television News Daily, Wayne Friedman - Monday, October 3, 2016
With traditional TV viewing continuing to show declines, a greater percentage ...
- How Etsy Crafts And Measures Its Campaigns
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 3, 2016
Samantha Druss, senior digital marketing specialist for Etsy, discussed the 11-year-old brand ...
- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- Yes Lifecycle Marketing Upgrades Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Wednesday, September 28, 2016
Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities a ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- How Financial Services Firms Can Improve Their Attribution
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 26, 2016
Jeff Sporn from Equifax weighs in on cross-channel marketing by banks a ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- How Cross-Device Identity Matching Works
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Gartner releases a blog post that shows a cross-device identity case stu ...
- TubeMogul Revamps Display Offering Via Partnerships And New Algorithms
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Cross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- Best Practices For Contextual Marketing
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, September 19, 2016
Rebecca Lieb, long-time digital media journalist and now an analyst, author a ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Speeding Up And Optimizing Your Media Spend
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 12, 2016
Marketers may be warming up to multi-channel attribution, but they're not y ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App Data
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...