- Sizmek Launches Programmatic Creative Offering
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creativ ...
- Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2016
Marketers can now calculate reach and frequency against a database of h ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- Getting Real About Cross-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, September 6, 2016
True cross-channel engagement and tracking across all channels remains enormously difficult f ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, September 1, 2016
The notion of cross-screen media is well-heeled by now. There are differe ...
- Measuring Video Ad Effectiveness Across Platforms
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Measuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creati ...
- Where's It Hurt? Healthgrades Examines The Data
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 29, 2016
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Centralized Buying Key To Cross-Channel Success
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Show Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Why CA's API Management Tool Powers CNN Election App
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 22, 2016
CA Technologies is getting exposure for its data-centric API management tool throu ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- The Odd Couple: Catalogs And Keypads
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 15, 2016
To find out how Potpourri Group markets to women age 60+, ...
- Omni-Channel Marketing Without The Fear Factor
Marketing: CPG, Lena Bourgeois - Thursday, August 11, 2016
Omni-channel marketing is growing in prevalence among marketers, to the point whe ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Getting The Data Is The Easy Part
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 8, 2016
I sat in on two different conferences last week that came ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- More Than 70% Of Publishers Use Programmatic Tools For Media Transactions
Real-Time Daily, Tobi Elkin - Thursday, August 4, 2016
More than 70% of publishers conduct their media sales using programmatic tool ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- How To Succeed At Shopper Marketing By Really Trying
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 1, 2016
Some key takeaways from a study the ANA released last week wi ...
- Email's Future Is Empowering Cross-Channel
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 27, 2016
This year will be the year when companies use all their differe ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Using AI And Machine Learning To Personalize Content
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, July 25, 2016
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization soluti ...