- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- Magna Upgrades U.S. Forecast For 2017
Mediapsssst, Richard Whitman - Wednesday, September 20, 2017
Magna forecasts U.S. media owners' net advertising revenues to grow by 3. ...
- Instagram Stories Adds Ad Options
Digital News Daily, Gavin O'Malley - Tuesday, September 12, 2017
The Facebook unit is integrating Stories with its full-screen Canvas ad forma ...
- I Didn't Know That!
Research Brief, Jack Loechner - Monday, September 11, 2017
As online users bounce from desktop to mobile, cross-device tracking is n ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
Digital News Daily, Philip Rosenstein - Thursday, August 31, 2017
Drawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Adobe Advertising Cloud Partners With Rubicon Project To Offer Digital Audio
Digital News Daily, Tobi Elkin - Thursday, August 24, 2017
Acknowledging consumers' demand for streaming audio and the advertising opportunity it present ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- Spectrum Equity Buys Majority Stake In Bitly
Digital News Daily, Gavin O'Malley - Wednesday, July 12, 2017
In exchange for $63 million, Spectrum is getting a link management platfo ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announc ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- Swrve Expands From Mobile To Email
Email Marketing Daily, Jess Nelson - Thursday, June 22, 2017
Swrve has expanded its mobile engagement portfolio to email, introducing both transaction ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution Issues
Digital News Daily, Tobi Elkin - Wednesday, June 21, 2017
Aiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Study: Email Marketing Up 83% Since 2015, With Growth In B2B, B2C Markets
Email Marketing Daily, Jess Nelson - Monday, June 19, 2017
Email use has grown in both B2B and B2C markets over t ...
- Amazon Launches Cross-Channel Campaign Performance Tool
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- Automation And Personalisation Lead, But What About Email ID?
EuroMail, Sean Hargrave - Friday, May 12, 2017
Just one in five email marketers list using email to identify custome ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
More than 24 brands are participating including Allstate, Bank of America, JPMorg ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Cross-Channel Consumers Demand Fast Resolution
Research Brief, Jack Loechner - Monday, May 1, 2017
Responses to the survey demonstrate the critical need for companies to impro ...
- Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 24, 2017
Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service ...
- Emma Expands Email Suite With New Product Features
Email Marketing Daily, Jess Nelson - Friday, April 21, 2017
Email marketing company Emma released a host of new product features ...
- Ad-Tech Product And Partner News: Week Of April 17
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 21, 2017
Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launchi ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'
MediaDailyNews, Joe Mandese - Thursday, April 20, 2017
Accenture, the big management consulting firm that is also a leading provid ...
- Form Follows Function: The DMA's New Cross-Device RFI
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 17, 2017
Tone up your attribution by using the new cross-device ID template, ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
RTBlog, Tobi Elkin - Thursday, April 13, 2017
Google's move last week on marketing-mix modeling represents a small step ...
- Iterable Beefs Up Email Deliverability With SparkPost Partnership
Email Marketing Daily, Jess Nelson - Tuesday, April 11, 2017
SparkPost and Iterable announced a partnership on Tuesday that combines SparkPost's ema ...
- 7 Things Omni-Channel Marketers Need To Get Right
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 10, 2017
What separates the cross-channel marketers from the omni-channel is the degree ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...