Commentary

Consolidation, Competition Good for Buyers

Speaking on the “Activating Against People-Based Targeting” panel at MediaPost’s OMMA at Advertising Week, Oath SVP of Demand Sales Jay Seideman said that consolidation is good for advertisers because it greatly simplifies the media buying landscape, but he also added that competition is important, too, and that he would like to see the Internet advertising business look more like the auto business in terms of the scope of competition. 

MODERATOR Steve Smith, Editorial Director, Events, MediaPost; PANELISTS Manny Balbin, SVP, Advertising Solutions, SheKnows Media; Dana McGraw, VP Business Insights & Consumer Research, Disney Consumer Products and Interactive Media; Jay Seideman, SVP, Demand Platforms, Oath

Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.

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