Ad-Tech Product And Partner News: Week Of April 17

Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launching new products, services, and partnerships for the week of April 17.

Ooyala Names Jonathan Huberman CEO

Video ad-tech firm Ooyala has appointed Jonathan Huberman CEO. Before joining Ooyala this week, Huberman was CEO of the software-as-a-service company Syncplicity. Huberman also served as CEO of Tiburon, a company focused on public safety software.


Jon DeGennaro Joins Drawbridge’s North American Sales Team

Digital identity firm Drawbridge has appointed Jon DeGennaro regional vice president of sales for the East. Degennaro is tasked with increasing the adoption of Drawbridge products, including its Cross-Device Platform.

DeGennaro will be based in Drawbridge’s New York office. Previously, DeGennaro served as senior director of platform partnerships at AOL. He joined AOL after stints as vice president of platform and programmatic sales at Tapad, and regional vice president of sales at Turn.


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AerServ Launches DataServ To Find Audiences For Mobile Publishers

AerServ, an ad management and supply-side platform, launched DataServ, a data-as-a-service product that combines CRM data with offline and mobile datasets to help track down additional audiences for mobile publishers.

"Mobile publishers are now in a unique position. Beyond creating mobile content, they’re building mobile audiences, which marketers and even companies outside of advertising are eager to reach," stated Josh Speyer, CEO AerServ.

Bloomberg Reups With Taboola

Content discovery platform Taboola said Bloomberg renewed a deal in which Taboola’s personalized video and editorial recommendations will continue to appear on desktop and mobile Web for another three years. In addition, Taboola will be integrated into Bloomberg’s mobile app platform.

“Our industry is rapidly evolving as more users are consuming content on mobile," Adam Singolda, Taboola Founder and CEO, told Real-Time Daily via email, noting that Taboola's implementing "mobile in-app recommendations [is] the next step in connecting Bloomberg's readers to discover things they may like and never knew existed.” Taboola said mobile accounts for more than half of its business globally.

Choozle Opens London Office

Choozle, a self-service programmatic ad platform, said it opened a London office in a bid to expand in Europe.

The company said Austin Saunders and Kristen Ditsch will manage the company’s European operations.

Saunders was named commercial director of U.K., overseeing all U.K. and European commercial sales. Sanders was formerly GroupM Business Director at The Exchange Lab.

Kristen Ditsch, the company's senior manager of client success, will relocate to London from Choozle’s Denver-based headquarters to lead client support and client education. She’ll also serve as an account strategist for Choozle’s international clients, advising them how to use programmatic in-house to grow their business.

MAZ Digital Taps SpotX As Video Ad-Serving Partner

Media technology company MAZ Digital chose SpotX as its video-ad-serving partner on its TVX platform.

The partnership gives MAZ Digital partners access to over-the-top app monetization solutions. MAZ Digital serves a mix of content including short-form, long-form, live, and on-demand formats on platforms including Roku, Apple TV, Chromecast, and Fire TV.

Velocidi Updates Cloud-Based Intelligence Platform

Marketing data intelligence firm Velocidi launched a new version of its marketing intelligence platform aimed at further integrating various data points to create deeper insights. The updated cloud-based marketing intelligence platform allows marketers to cleanse and ingest data from various data sources.

Beachfront Media Launches Two-Way Transparency Suite For Programmatic Mobile Video Advertising

Supply-side platform Beachfront Media launched a new product it’s calling Creative Review Suite, to add a deterministic layer of control to programmatic video advertising.

The company said the product offers publishers data and tools to understand, analyze, and approve the ads running on their owned-and-operated sites and apps.

Beachfront Media said that publishers will be able to preview the advertisers that have bid on the inventory, and approve or block as needed based on content, quality, channel conflicts, and more, in real time. The offering attempts to address concerns about brand safety.

The new feature will incorporate ad blocking and approvals, allowing users to apply either blacklists or whitelists of individual demand-side platforms, content categories, or advertisers.

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