Swrve has expanded its mobile engagement portfolio to email, introducing both transactional and marketing email capabilities on Thursday.
Swrve was originally founded in 2009 as a mobile marketing automation platform for in-app engagement, and counts customers like Condé Nast, Warner Brothers, and Microsoft on its client roster. The San Francisco-based company is now moving beyond in-app messaging and tackling the world of email marketing.
Swrve customers can now develop email campaigns from directly within the Swrve platform, and then deploy them through their preferred marketing automation platform.
For example,marketers can trigger emails based on real-time mobile user data. A marketer could trigger an email based on real-time data from Swrve to send via the Salesforce Marketing Cloud. Swrve already has integrations built with major marketing cloud vendors, like Salesforce, Oracle, and Marketo, as well as with email solutions like SendGrid and MailChimp.
"Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees," states Kori O'Brien, SVP, ISV Sales, Salesforce. Incorporating mobile audience data into email marketing campaigns is particularly helpful because the majority of emails are now read on mobile devices. Accessing information on mobile user behavior potentially leads to more rich, personalized emails.
Additional product features include automated subscription list management and customizable email templates, including dynamic templates that populate the moment the email is opened as opposed to when it was sent.