Commentary

Oath Benefitting from Google-Facebook Duopoly

Are publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the “Activating Against People-Based Targeting” panel at MediaPost’s OMMA at Advertising Week, Oath SVP of Demand Sales Jay Seideman said the Verizon-owned entity actually benefits from the duopoly, due to buyers’ frustration at being forced to do business with the Web’s two biggest companies.

MODERATOR Steve Smith, Editorial Director, Events, MediaPost; PANELISTS Manny Balbin, SVP, Advertising Solutions, SheKnows Media; Dana McGraw, VP Business Insights & Consumer Research, Disney Consumer Products and Interactive Media; Jay Seideman, SVP, Demand Platforms, Oath



Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.

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