- Email Symbiosis: How Channel Is Linked With Other Marketing Media
Email Insider, Ray Schultz - Tuesday, December 18, 2018
Email is the second most utilized medium, Salesforce finds in this year ...
- GroupM's State Of Video: Skinny Bundles, Ad Blocks, Amazon's Growth
MAD, Larissa Faw - Thursday, November 1, 2018
This year's GroupM State Of Video 2018 research examines how fractured marke ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- B2B Marketers Hampered By Data Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
B2B brands are hampered by siloed or inaccessible customer data, Dun &am ...
- Email Far From The Most Urgent Channel Used on Smartphones: Study
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Email may not be a addictive as smartphone use in general: t ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens a ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads f ...
- Traveling Light: Retailer Sends Less Emails, Makes More Money
Email Insider, Ray Schultz - Wednesday, August 8, 2018
TUMI, a Samsonite brand, upgraded its email program with a customer da ...
- Cheetah Digital Acquires Stellar Loyalty
Email Marketing Daily, Ray Schultz - Monday, July 30, 2018
Cheetah Digital has added Stellar Loyalty's email, mobile and web messaging servi ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...
- Excel Outranks Email As B2B Tracking Tool: Study
Email Marketing Daily, Ray Schultz - Thursday, May 24, 2018
B2B marketers are lagging in measurement and attribution, according to a stu ...
- NBC Wins Another Season In 18-49, CBS Tops In Total Viewers
Television News Daily, Wayne Friedman - Tuesday, May 22, 2018
NBC and CBS will take the top spot in key broadcast network ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...
- Where Email Stands In The Marketing Mix
Around the Net in Email, Ray Schultz - Tuesday, March 6, 2018
Email marketing almost doubled in usage in the two years prior ...
- Monetate and AgilOne Enter Strategic Partnership
Email Marketing Daily, Ray Schultz - Tuesday, February 13, 2018
Two high-tech companies have joined together to offer enhanced personalization services: Moneta ...
- Email Goes The Distance: A Q&A With Fluent's Matt Conlin
Email Insider, Ray Schultz - Tuesday, January 30, 2018
Americans prefer email as the way to receive marketing messages. Matt Conli ...
- Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Media Insider, Maarten Albarda - Friday, January 26, 2018
Despite having come full circle - from brands questioning the wisdom ...
- Pairing Push And Pull Increases User Engagement
Email Marketing Daily, Jess Nelson - Friday, December 22, 2017
A recent analysis suggest that marketers should pair push channels, such ...
- AARP: Customer Experience Is The North Star
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
Email does not live in a vacuum. As Director of Email Jul ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
The Media Rating Council (MRC) this morning released its first-ever standard f ...
- Ditch The Bunker Mentality: Email Works Better With Other Channels
Email Insider, Ray Schultz - Friday, November 17, 2017
A new study by Braze shows that firms that rely only ...
- U.S. Ad Market Flattens In Q3
MediaDailyNews, Wayne Friedman - Wednesday, October 25, 2017
U.S. advertising market revenue in Q3 2017 and for the month ...
- Understanding Cross-Device: 3 Things Marketers Need To Know
Search & Performance Marketing Daily, Nicole Ron - Friday, October 20, 2017
The ability to view, measure and accurately attribute sales across devices enabl ...
- Oath Benefitting from Google-Facebook Duopoly
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Are publishers combating or benefitting from the Google-Facebook duopoly? Speaking on t ...
- Consolidation, Competition Good for Buyers
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Speaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA ...
- SoLoMo Powers Cross-Channel
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
During the "Data, IDs and Machines" panel at OMMA at Advertising Wee ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- Magna Upgrades U.S. Forecast For 2017
Mediapsssst, Richard Whitman - Wednesday, September 20, 2017
Magna forecasts U.S. media owners' net advertising revenues to grow by 3. ...
- Instagram Stories Adds Ad Options
Digital News Daily, Gavin O'Malley - Tuesday, September 12, 2017
The Facebook unit is integrating Stories with its full-screen Canvas ad forma ...