Commentary

AARP: Customer Experience Is The North Star

Email does not live in a vacuum. As Director of Email Julie Witsken explained at the Email Insider Summit earlier this month, all messages have to be understood as part of a multi-channel experience the consumer has with the brand. The organization laid out principles, a North Star, all aspects of the company had to reflect. 


PRESENTER Julie Witsken, Director of Email Marketing, AARP


Find the rest of this session, and more, at our Email Insider Summit Agenda Page.

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