- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it com ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Sever ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data fr ...
- Failing Grade For Email And Text Nudges To Students
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
College-bound young people ignore messages reminding them to submit financial aid application ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...
- Duration-Weighted Impression: Is It Worth It?
MediaDailyNews, Vas Bakopoulos - Thursday, June 20, 2019
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaig ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
"AI will relentlessly pursue whatever metric you've set up for it, ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into Mobile
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
Push notifications can annoy consumers, so they must be based on behavior ...
- Zendesk Acquires Smooch, Enhances CRM Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
Zendesk has acquired CRM platform Smooch and has announced new integrations wi ...
- CM Group Acquires Vuture, Raises $410 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 14, 2019
CM Group, the parent of Delivra, Emma and Sailthru, has acquired marketi ...
- Maropost Launches Ecommerce Platform, Moves To Google Cloud
Email Marketing Daily, Ray Schultz - Friday, May 10, 2019
As brands cut down on the number of vendors they use, Maropo ...
- SAP Shares Adventures In Cross-Channeling
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- The Proof Is In The Planning: Selecting Your Cross-Channel Media Mix
Marketing Insider, Kirsten Frizol - Monday, May 6, 2019
With the average person exposed to over 4,000 ads a day, cross-chann ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Twilio CFO On Company's Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 2, 2019
Twilio’s cloud computing platform allows developers to pull together several communications channe ...
- MesssageGears, Airship Team Up On Cross-Channel Tools
Email Marketing Daily, Ray Schultz - Tuesday, April 30, 2019
Enterprise brands can use a single interface to create email and mobi ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- Blueshift Raises $15 Million In Series B Funding
Around the Net in Email, Ray Schultz - Wednesday, April 24, 2019
Blueshift, a provider of a cross-channel marketing platform, has pulled $15 milli ...
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
MediaDailyNews, Joe Mandese - Saturday, April 20, 2019
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- Iterable Names Jeff Samuels As COO
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
Samuels, a former global VP at Cisco, will drive Iterable's go-to-market operatio ...
- Ansira Partners Acquires Email Vendor BrightWave
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The purchase will give Ansira access to BrightWave's email and eCRM cpabailitie ...
- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unkno ...
- Email Provider MessageGears Debuts Cross-Channel Marketing Tool
Email Marketing Daily, Ray Schultz - Wednesday, March 13, 2019
The service allows large-scale brands to orchestrate cross-channel campaigns through one interfac ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- MNI Targeted Media's Vicki Brakl Talks Strategy Behind Digital, Print Ad Bundles
Publishers Daily, Melynda Fuller - Wednesday, December 26, 2018
The ability to use data to pinpoint targets, times and spaces allo ...