- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into Mobile
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
Push notifications can annoy consumers, so they must be based on behavior ...
- Zendesk Acquires Smooch, Enhances CRM Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
Zendesk has acquired CRM platform Smooch and has announced new integrations wi ...
- CM Group Acquires Vuture, Raises $410 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 14, 2019
CM Group, the parent of Delivra, Emma and Sailthru, has acquired marketi ...
- Maropost Launches Ecommerce Platform, Moves To Google Cloud
Email Marketing Daily, Ray Schultz - Friday, May 10, 2019
As brands cut down on the number of vendors they use, Maropo ...
- SAP Shares Adventures In Cross-Channeling
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- The Proof Is In The Planning: Selecting Your Cross-Channel Media Mix
Marketing Insider, Kirsten Frizol - Monday, May 6, 2019
With the average person exposed to over 4,000 ads a day, cross-chann ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Twilio CFO On Company's Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 2, 2019
Twilio’s cloud computing platform allows developers to pull together several communications channe ...
- MesssageGears, Airship Team Up On Cross-Channel Tools
Email Marketing Daily, Ray Schultz - Tuesday, April 30, 2019
Enterprise brands can use a single interface to create email and mobi ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- Blueshift Raises $15 Million In Series B Funding
Around the Net in Email, Ray Schultz - Wednesday, April 24, 2019
Blueshift, a provider of a cross-channel marketing platform, has pulled $15 milli ...
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
MediaDailyNews, Joe Mandese - Saturday, April 20, 2019
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- Iterable Names Jeff Samuels As COO
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
Samuels, a former global VP at Cisco, will drive Iterable's go-to-market operatio ...
- Ansira Partners Acquires Email Vendor BrightWave
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The purchase will give Ansira access to BrightWave's email and eCRM cpabailitie ...
- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unkno ...
- Email Provider MessageGears Debuts Cross-Channel Marketing Tool
Email Marketing Daily, Ray Schultz - Wednesday, March 13, 2019
The service allows large-scale brands to orchestrate cross-channel campaigns through one interfac ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- MNI Targeted Media's Vicki Brakl Talks Strategy Behind Digital, Print Ad Bundles
Publishers Daily, Melynda Fuller - Wednesday, December 26, 2018
The ability to use data to pinpoint targets, times and spaces allo ...
- Email Symbiosis: How Channel Is Linked With Other Marketing Media
Email Insider, Ray Schultz - Tuesday, December 18, 2018
Email is the second most utilized medium, Salesforce finds in this year ...
- GroupM's State Of Video: Skinny Bundles, Ad Blocks, Amazon's Growth
MAD, Larissa Faw - Thursday, November 1, 2018
This year's GroupM State Of Video 2018 research examines how fractured marke ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- B2B Marketers Hampered By Data Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
B2B brands are hampered by siloed or inaccessible customer data, Dun &am ...
- Email Far From The Most Urgent Channel Used on Smartphones: Study
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Email may not be a addictive as smartphone use in general: t ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens a ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 10, 2018
"Not only did they want to stop showing consumers online ads f ...
- Traveling Light: Retailer Sends Less Emails, Makes More Money
Email Insider, Ray Schultz - Wednesday, August 8, 2018
TUMI, a Samsonite brand, upgraded its email program with a customer da ...
- Cheetah Digital Acquires Stellar Loyalty
Email Marketing Daily, Ray Schultz - Monday, July 30, 2018
Cheetah Digital has added Stellar Loyalty's email, mobile and web messaging servi ...
- Buyers Favor Cross-Channel Marketing, Impacts TV
Television News Daily, Wayne Friedman - Friday, June 29, 2018
While many marketers plan to increase media budgets for cross-channel advertising ov ...