- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
Brands can send their data to Salesforce Marketing Cloud for cross-channel marketin ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, Reporting
Digital News Daily, Karlene Lukovitz - Tuesday, August 25, 2020
Vizio's Inscape linear TV data from 15 million smart TVs has be ...
- Email Falls Behind WhatsApp As Customer Request Channel: Study
Email Marketing Daily, Ray Schultz - Friday, August 21, 2020
North America has seen the biggest increase in customer tickets with 19 ...
- Koopid Chooses Vonage For Customer Experience Support
Email Marketing Daily, Ray Schultz - Wednesday, June 24, 2020
Koopid provides a tool that allows users to create journey templates ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data servic ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting a ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, ...
- Listrak Debuts ID Resolution Tool For Retailers
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenu ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey acro ...
- Before, After And In The Middle: Consumers Cite Retail Message Choices
Email Insider, Ray Schultz - Wednesday, January 22, 2020
A study finds 35% of consumers prefer email before shopping vs. 1 ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms ha ...
- Iterable Snares $60 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Iterable, which supports email, push and other channels, has raised $140 milli ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it com ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Sever ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data fr ...
- Failing Grade For Email And Text Nudges To Students
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
College-bound young people ignore messages reminding them to submit financial aid application ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...
- Duration-Weighted Impression: Is It Worth It?
MediaDailyNews, Vas Bakopoulos - Thursday, June 20, 2019
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaig ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
"AI will relentlessly pursue whatever metric you've set up for it, ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...