ThirdLove Leverages Data with an Integrated Approach

  • July 26, 2021

COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. ThirdLove’s VP of Marketing, Rebecca Traverzo, shares how …

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