• July 26, 2021

COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. ThirdLove’s VP of Marketing, Rebecca Traverzo, shares how leveraging customer insights, dynamic quizzes, new channels, 3D technology and more resulted in a more efficient and better performing marketing strategies. You can watch the video of the entire conversation here.