Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - 23 in Montauk, N.Y. We caught up with her earlier this week.
Q. What is the most important idea you hope attendees will take away from your presentation?
A. The ability to leverage cross-channel insights to inform creative testing on TV.
Q. What's next on your personal or professional agenda?
A. Implementing Freshly's new brand rethink across acquisition channels.
Q. Which marketing challenge keeps you up at night?
A. How to further connect the dots between brand and performance objectives.