Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - 23 in Montauk, N.Y. We caught up
with her earlier this week.
Q. What is the most important idea you hope attendees will take away from your presentation?
A. The
ability to leverage cross-channel insights to inform creative testing on TV.
Q. What's next on your personal or professional agenda?
A. Implementing
Freshly's new brand rethink across acquisition channels.
Q. Which marketing challenge keeps you up at night?
A. How to further connect the
dots between brand and performance objectives.