- NBC 'Primetime' Previews Fall Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, August 3, 2010
As part of its summer marketing effort for the fall season, N ...
- Harty To President, Meredith's National Media Group
MediaDailyNews, - Monday, August 2, 2010
Meredith named Tom Harty President, National Media Group. Harty replaces Jack Grif ...
- The CW: Getting Digital Dollars, Not Digital Pennies
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
The CW's radical move this past upfront in June -- selling ...
- Turner Pushes 'TV Everywhere' With 2 Dedicated Sites
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Offering a hint that networks may have another tactic in mind ...
- MSLO Sees Declines Moderate In 2Q
MediaDailyNews, Wayne Friedman, Erik Sass - Wednesday, July 28, 2010
Strong merchandising results improved Martha Stewart Living Omnimedia financials -- but t ...
- NBCU Taps 'CMO' Kessler For Cross-Platform Sales
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Michele Kessler, the former head of global chocolate strategy at Mars, wi ...
- Study: Users Willing To Pay For TV Everywhere
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Good news for those TV Everywhere cable proponents: Not only do consume ...
- IDG Creates Content Works Unit
MediaDailyNews, - Wednesday, July 14, 2010
PCWorld and Macworld have formed Content Works, a new IDG division th ...
- SI.com, Turner Form Sales Partnership
MediaDailyNews, David Goetzl - Monday, July 12, 2010
In a corporate synergy move that could signal how difficult it ...
- Simultaneous TV Watching, Web Surfing Is Common
Around the Net In Media, Fern Siegel - Friday, July 9, 2010
If you never surf the Web while watching TV, you are distinct ...
- Exclusive: Relativity + Netflix Stream Pact Pushes Pay TV
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
Relativity and Netflix announced their "groundbreaking deal to stream first run, stud ...
- Rich To COO, Interactive One
MediaDailyNews, - Tuesday, July 6, 2010
Interactive One, the digital division of Radio One, named former AOL executi ...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Media Planning: Advertisers Must Go 'Beyond Demographics'
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Adding the Internet into a media plan that includes television is ...
- Tune In: MTV Music To Sell Warner Music Ads Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, June 30, 2010
MTV Networks and Warner Music Group Corp have struck a broad, multiye ...
- Comcast Launches Summer Kids' Lineup On Demand, Online
MediaDailyNews, - Tuesday, June 29, 2010
Comcast announced the launch of its summer kids' lineup On Demand a ...
- Miranda Lets Stations Display Tweets On-Air
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
Miranda Technologies has partnered with Quest Research & Development Corp. to off ...
- 99 Million Have Viewed World Cup on ESPN Platforms
Around the Net In Media, Fern Siegel - Thursday, June 24, 2010
ESPN is estimating 99.2 million people have "consumed" 2010 FIFA World C ...
- WPP Global Forecast: 3.5% Ad Hike In 2010
MediaDailyNews, Wayne Friedman - Thursday, June 24, 2010
Worldwide advertising activity is improving, per Group M. The media agency predic ...
- Channel Surfing In TV Everywhere World
Around the Net In Media, Fern Siegel - Wednesday, June 23, 2010
This explosion of programming and platforms has virtually guaranteed that viewers wi ...
- Canoe Achieves Some Success, Smoother Tech Will Enhance Output
MediaDailyNews, David Goetzl - Wednesday, June 23, 2010
Forget about paddling a canoe upstream. David Verklin suggested Wednesday that Can ...
- LGBT Ad Spend Hits Record in 2009
MediaDailyNews, Erik Sass - Tuesday, June 22, 2010
While the rest of the media industry took a major hit, publicatio ...
- Ferro To EVP, Disney Media Sales
MediaDailyNews, Wayne Friedman - Thursday, June 17, 2010
Disney kids media platforms have a new lead integrated marketing and advertisi ...
- Media Consumption Significant Prior To Shopping
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
The Council for Research Excellence found that nearly two-thirds of consumers list ...
- ESPN Pushes 3-Screen Approach, But TV Still King
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
ESPN isn't just about all screens all the time; it's about conte ...
- Nielsen Speeds Up Video Measurement
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
Las Vegas, NV - Nielsen will be ramping up its efforts wh ...
- SNL Kagan Forecasts Ad Recovery
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
After crushing double-digit percentage declines in advertising a year ago, TV station ...
- Finding An Attribution Model For Online Media Channels
SearchBlog, Laurie Sullivan - Tuesday, June 15, 2010
Marketers often report the same conversion multiple times. While many continue ...
- Syfy To Rollout Connect Platform
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
Syfy is looking to channel its fans passionate, vocal nature by establishi ...
- Drive Thru: TargetSpot Adds Aha Mobile
MediaDailyNews, Erik Sass - Friday, June 11, 2010
This week brought another Internet and mobile audio deal: TargetSpot will n ...