- No-Reply Emails Should Be A No-No For Marketers
Around the Net in Email, Ray Schultz - Friday, October 1, 2021
No-reply emails can destroy your efforts to engage your audience. In fac ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical ...
- Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Email Insider, Ray Schultz - Wednesday, September 22, 2021
A majority are planning to offer incentives for opting in to trackin ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Marketing Tech Firm TTEC Suffers Cyber Outage
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffer ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebo ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols
MediaDailyNews, Colin Kirkland - Wednesday, September 15, 2021
"Morning Mantras" finds inspiration where many of us are: home. Nichols sa ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers a ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bri ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platform ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- How Loyal Are Your Customers?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportuni ...
- Envoy Hires Caroline Murphy As Chief Growth Officer
Email Marketing Daily, Ray Schultz - Monday, August 30, 2021
Murphy previously served at Huge, McCann Worldgroup and Mosaic. ...
- The Case For B2B Demand Centers
Around the Net in Email, Ray Schultz - Friday, August 27, 2021
Big B2B brands like Microsoft and Intuit are creating demand centers, encompassi ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- McDonald's Nabs Petco's Hassan, Will Lead U.S. Marketing
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce ...
- Honda, Lexus Lead Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Satisfaction with the auto industry as a whole was unchanged, according ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- Hyundai, Kia Offer Vehicles With Wheelchair Access
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2021
The pilot program is the first service in Los Angeles County ...
- Why CIOs Are Rethinking Everything To Focus On The Customer Experience
Around the Net in Email, Ray Schultz - Monday, August 16, 2021
Customer experience is the new IT imperative. CIOs are rethinking operations a ...
- Qualtrics To Acquire Clarabridge For $1.125 Billion
Around the Net in Email, Ray Schultz - Tuesday, August 10, 2021
Qualtrics hopes to enhance its CX and personalization capabilities with its pendi ...
- Havas Appoints Janus Global Head Of Data For Havas CX
MAD, Steve McClellan - Friday, August 6, 2021
In this new role, Janus has been charged with leading and developi ...
- Kia Plays Catch-Up To Hyundai For At-Home Test Drive
Marketing Daily, Tanya Gazdik - Sunday, August 8, 2021
Kia will initially only offer access to the Carnival multipurpose vehicle a ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Consumer Conversations Should Be Part Of The Martech Stack
Around the Net in Email, Ray Schultz - Friday, August 6, 2021
Many marketers are missing something in their effort to create more personaliz ...
- Email Ranks Second As A Customer Support Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
Email is also a fast channel, with a third of firms respondi ...
- Land Rover Offers Adventure With Purchase
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2021
Up to 90 teams on a first-come basis will be allowed ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Search & Performance Marketing Daily, Michael McLaren - Friday, July 30, 2021
For the fourth straight week, intent data shows "search engines" are t ...