- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- Adobe Releases Its App Builder For General Use
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
The tool can help developers create customer experiences, Adobe says. ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Toyota Launches Insurance Product
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The product uses Toggle as the underwriter, part of Farmers Insurance, o ...
- ActiveCampaign Freshens Up Its B2B Customer Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
The new features include an easy-to-use email designer, the company says. ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By Reputation
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
Firms' standing in the Reputation Retail Industry 2021 report is based ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merk ...
- Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Next-Best-Action Customer Journeys allows marketers react to customer needs in real tim ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- If You Know Me, Show It: What Consumers Demand Of Personalization
Email Insider, Ray Schultz - Tuesday, November 16, 2021
The McKinsey report lists the strategies that brands can use to understa ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- Tech Issues More Stressful Than Sales Targets During Holidays: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 3, 2021
Marketers also say that this is their most challenging time of yea ...
- Microsoft Announces New Tools At Its Ignite Event
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Microsoft has added to its Dynamics 365 portfolio, the company announced a ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shoppi ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Twilio Launches Tool To Fuel Personalized Messaging Across The Customer Journey
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Growth automation platform Twilio Engage unifies all data and drives personalized communicati ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Data & Programmatic Insider, Laurie Sullivan - Monday, October 18, 2021
First-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the chann ...
- No-Reply Emails Should Be A No-No For Marketers
Around the Net in Email, Ray Schultz - Friday, October 1, 2021
No-reply emails can destroy your efforts to engage your audience. In fac ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across ma ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical ...
- Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Email Insider, Ray Schultz - Wednesday, September 22, 2021
A majority are planning to offer incentives for opting in to trackin ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe w ...
- Marketing Tech Firm TTEC Suffers Cyber Outage
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffer ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebo ...