- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- Rivian Snags Nissan Exec For Product Feedback Manager
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
Williams' duties include reviewing, prioritizing and implementing customer product feedback to ensu ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- Volvo Expands Partnership With Google, YouTube
Marketing Daily, Tanya Gazdik - Wednesday, January 5, 2022
"This integration allows us to improve the customer experience immensely," Volvo's Henr ...
- Genpact Acquires Hoodoo Digital, Specialist In Using Adobe Tools
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
Hoodoo Digital will combine Rightpoint's marketing skills with Hoodoo's knowledge of Ado ...
- Check Me Out: Consumers Are Fed Up With Passwords And Resets, Study Shows
Email Insider, Ray Schultz - Wednesday, December 22, 2021
Most shoppers prefer to check out as guests because it's easier th ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Users of both can deliver digital experiences across audiences, the firm s ...
- Adobe Releases Its App Builder For General Use
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
The tool can help developers create customer experiences, Adobe says. ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Toyota Launches Insurance Product
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The product uses Toggle as the underwriter, part of Farmers Insurance, o ...
- ActiveCampaign Freshens Up Its B2B Customer Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
The new features include an easy-to-use email designer, the company says. ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By Reputation
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
Firms' standing in the Reputation Retail Industry 2021 report is based ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Performance scores have tightened, with buyers focusing on six key ingredients, Merk ...
- Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Next-Best-Action Customer Journeys allows marketers react to customer needs in real tim ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- If You Know Me, Show It: What Consumers Demand Of Personalization
Email Insider, Ray Schultz - Tuesday, November 16, 2021
The McKinsey report lists the strategies that brands can use to understa ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- Tech Issues More Stressful Than Sales Targets During Holidays: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 3, 2021
Marketers also say that this is their most challenging time of yea ...
- Microsoft Announces New Tools At Its Ignite Event
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Microsoft has added to its Dynamics 365 portfolio, the company announced a ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although th ...
- Kohl's Aims To Lessen Pain Of Returns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Kohl’s is giving shoppers the ultimate gift ahead of the holiday shoppi ...
- ActionIQ Launches Real-Time Customer Experience Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
The platform gives brands the ability to personalize customer experiences based ...
- Twilio Launches Tool To Fuel Personalized Messaging Across The Customer Journey
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Growth automation platform Twilio Engage unifies all data and drives personalized communicati ...
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
MediaDailyNews, Joe Mandese - Monday, October 18, 2021
The takeover, which runs today through Advertising Week this week, includes augmented-reali ...
- System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Data & Programmatic Insider, Laurie Sullivan - Monday, October 18, 2021
First-party data company System1 in 2018 acquired privacy- and security-focused companies a ...
- Merkle Newly Appointed Global CEO Speaks About Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Michael Komasinski's recent appointment to global CEO of Merkle comes at ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the chann ...