- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Friday, February 25, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- Treasure Data Tool Helps Marketers Unify Data, Insights For Omnichannel Shopper Journey
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
The new platform is usable within existing email and social tools, t ...
- Data Shows Significant Gap Between Perception And Performance Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is t ...
- The Grand Illusion: Brands Think They're Doing Well On CX, Consumers Disagree
Email Insider, Ray Schultz - Wednesday, February 16, 2022
Sixty-two percent of businesses think they're doing well on respecting consumer priva ...
- The Way For Brands To Create Immersive Experiences
MediaDailyNews, Jason Steinberg - Monday, February 14, 2022
What the metaverse promises -- an alternate digital reality -- exists tod ...
- Delta Explores Waiving Checked Bag Fee To Reduce Carryon Chaos
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 10, 2022
Delta is considering allowing more customers to check their carry-on bag f ...
- Piano Acquires SocialFlow In Cash Deal
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
SocialFlow provides a social distribution platform for media companies. ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- Brand Love: Consumers Want Understanding, Not Discounts, From Retailers
Email Insider, Ray Schultz - Wednesday, February 9, 2022
Personalization and transparency are key drivers of customer loyalty, Redpoint Global repo ...
- Shoppers Quick To Dump A Brand, But Also Willing To Pay More For Better Service
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
A rapid response to queries is essential -- preferably by social ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Walmart Designer Explains New Store Goals: Inspiration In A Hurry
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 1, 2022
"We're communicating to customers that an elevated shopping experience and great val ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- Subaru, Porsche Websites Deemed Most Useful
Drive Time, Tanya Gazdik - Monday, January 24, 2022
Low vehicle inventory is not only affecting dealerships, but also manufacturer website ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- Movable Ink And Stensul Form Partnership, Integrate Platforms
Email Marketing Daily, Ray Schultz - Wednesday, January 19, 2022
Personalized content from Movable Ink can be added to the Stensul platfo ...
- Over Half Of Consumers Say Customer Service Is An Afterthought At Brands, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Ninety percent of shoppers will buy from brands that personalize service, Zende ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- Rivian Snags Nissan Exec For Product Feedback Manager
Marketing Daily, Tanya Gazdik - Wednesday, January 12, 2022
Williams' duties include reviewing, prioritizing and implementing customer product feedback to ensu ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- Volvo Expands Partnership With Google, YouTube
Marketing Daily, Tanya Gazdik - Wednesday, January 5, 2022
"This integration allows us to improve the customer experience immensely," Volvo's Henr ...
- Genpact Acquires Hoodoo Digital, Specialist In Using Adobe Tools
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
Hoodoo Digital will combine Rightpoint's marketing skills with Hoodoo's knowledge of Ado ...
- Check Me Out: Consumers Are Fed Up With Passwords And Resets, Study Shows
Email Insider, Ray Schultz - Wednesday, December 22, 2021
Most shoppers prefer to check out as guests because it's easier th ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...