- Dynamic Yield To Partner With Global Consultancy Making Science On Digital Marketing
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
The partnership will allow Making Science to provide tailored digital experiences ...
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
RTBlog, Joe Mandese - Monday, March 14, 2022
"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Herno ...
- I'm Outta Here: Customers Are Quick To Jump After Bad Service Experience
Email Insider, Ray Schultz - Thursday, March 10, 2022
Inaccurate information causes many problems for service teams. And almost half ...
- Emplifi Nails Investment Valued At $1 Billion
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Executives from backer Sixth Street Growth will join the Emplifi board. ...
- All-Out CX: Brands Aim For, But Can Lag In, Providing Positive Total Experience
Email Insider, Ray Schultz - Monday, March 7, 2022
Only half of U.S. companies have a cohesive customer experience strategy, Ava ...
- Carter's, American Family Insurance Deemed Most Positively Talked About Brands
Marketing Daily, Tanya Gazdik - Sunday, March 6, 2022
According to Engagement Labs, 19% of all consumer purchases are driven ...
- Growth Of Hybrid Events Tests Tech Expertise Of Marketers
Research Intelligencer, - Tuesday, March 1, 2022
More than half of marketing directors in the U.S. and U.K. sa ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Friday, February 25, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- Treasure Data Tool Helps Marketers Unify Data, Insights For Omnichannel Shopper Journey
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
The new platform is usable within existing email and social tools, t ...
- Data Shows Significant Gap Between Perception And Performance Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is t ...
- The Grand Illusion: Brands Think They're Doing Well On CX, Consumers Disagree
Email Insider, Ray Schultz - Wednesday, February 16, 2022
Sixty-two percent of businesses think they're doing well on respecting consumer priva ...
- The Way For Brands To Create Immersive Experiences
MediaDailyNews, Jason Steinberg - Monday, February 14, 2022
What the metaverse promises -- an alternate digital reality -- exists tod ...
- Delta Explores Waiving Checked Bag Fee To Reduce Carryon Chaos
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 10, 2022
Delta is considering allowing more customers to check their carry-on bag f ...
- Piano Acquires SocialFlow In Cash Deal
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
SocialFlow provides a social distribution platform for media companies. ...
- RPA Labs Chosen To Automate Email Response To Tracking Requests
Email Marketing Daily, Ray Schultz - Thursday, February 10, 2022
Odyssey Logistics & Technology also hopes to use RPA for quote reques ...
- Brand Love: Consumers Want Understanding, Not Discounts, From Retailers
Email Insider, Ray Schultz - Wednesday, February 9, 2022
Personalization and transparency are key drivers of customer loyalty, Redpoint Global repo ...
- Shoppers Quick To Dump A Brand, But Also Willing To Pay More For Better Service
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
A rapid response to queries is essential -- preferably by social ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Walmart Designer Explains New Store Goals: Inspiration In A Hurry
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 1, 2022
"We're communicating to customers that an elevated shopping experience and great val ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- Discover, Avis, Google, Netflix Generate Decades of Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2022
Consumers put far more stock in emotional values beyond basic product functio ...
- Subaru, Porsche Websites Deemed Most Useful
Drive Time, Tanya Gazdik - Monday, January 24, 2022
Low vehicle inventory is not only affecting dealerships, but also manufacturer website ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- Movable Ink And Stensul Form Partnership, Integrate Platforms
Email Marketing Daily, Ray Schultz - Wednesday, January 19, 2022
Personalized content from Movable Ink can be added to the Stensul platfo ...
- Over Half Of Consumers Say Customer Service Is An Afterthought At Brands, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Ninety percent of shoppers will buy from brands that personalize service, Zende ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...