Growth Of Hybrid Events Tests Tech Expertise Of Marketers

  • by March 1, 2022

The challenge of bringing people together for a live event or experiential marketing campaign during the pandemic is one reason that "hybrid brand experiences" have become more popular in the past couple of years. However, marketers face the possibility of not having adequate technical expertise to host events that combine …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications