- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
mParticle offers a set of tools that it says will help markete ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Jackson Hewitt Selects ActionIQ For Customer Experience
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Neustar will provide identity resolution as part of the arrangement. ...
- DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
DISQO on Thursday announced the acquisition of a software-as-a-service technology company th ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Merkle Announces Global Service Integration, Says It Sends Billions Of Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 20, 2022
The unveiling of the Experience & Commerce practice brings together 2,500 exper ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Why AI: Consumers Approve Its Use For Personalization And CX
Email Insider, Ray Schultz - Tuesday, April 19, 2022
But most consumers are concerned about privacy -- especially those who wo ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- Salesforce Unveils Service, Marketing Cloud Enhancements Driven By AI
Email Marketing Daily, Ray Schultz - Wednesday, April 6, 2022
One new tool allows email marketers to shift from using the op ...
- ActiveCampaign And Slack Team Up To Support The Customer Experience
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Each company is offering discounts to clients of the other firm ...
- Mastercard Completes Dynamic Yield Purchase
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Dynamic Yield is now part of Mastercard's Data & Services unit, whi ...
- Getting Dicked Around
RTBlog, Joe Mandese - Monday, April 4, 2022
I used to think the worst thing any brand could do ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Genesis Opens First Standalone Dealership
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2022
Six more Genesis locations are currently under construction, with an additional ...
- Merkle Capitalizes On The Unique Snowflake
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 30, 2022
Consumers continue to demonstrate a new willingness to switch brands as inflati ...
- Michelin Taps Ogilvy For Global CRM Duties
MAD, Steve McClellan - Thursday, March 24, 2022
The French company cited its intention to accelerate efforts to create mo ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Emplifi Launches Livestreaming Service For Shopping
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The move follows Emplifi's acquisition of video streaming firm Go Instore la ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Kia Partners With Currently For Concierge EV Charging
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2022
The service is being piloted in Los Angeles, San Francisco and S ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- Trader Joe's, Costco Tops In Customer Satisfaction
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2022
Trader Joe’s and H-E-B earned the highest satisfaction scores scores across reta ...