• by Steve McClellan  @mp_mcclellan, March 24, 2022

Michelin, based in Clermont-Ferrand, France and known for its tires, travel guides and highly-coveted restaurant stars, has selected Ogilvy Experience to be its global Customer Relationship Management (CRM) agency following a competitive pitch process.

Michelin will utilize Ogilvy’s end-to-end experience offering, including the creative network’s loyalty expertise, marketing technology capabilities, and global delivery footprint.

The account will be led out of Ogilvy’s Paris office and bolstered by Ogilvy teams in the the U.S., EMEA, and China. 

Philippe Armand, global consumer experience marketing director at Michelin, said: “We look forward to partnering with Ogilvy to raise the bar creatively as we accelerate our efforts to create deeper, more meaningful connections with our customers.”

Armand added that the agency provided a “truly global solution that demonstrated their team’s expertise at the intersections of customers, data, technology, and brand.”