- Shoppers Spent More In Q2, Possibly Due To Inflation
Email Marketing Daily, Ray Schultz - Friday, July 22, 2022
Firms that send Back In Stock emails saw an uptick in ord ...
- GM's OnStar Intro's New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2022
Owners of any vehicle can now download OnStar Guardian and sign ...
- Few Firms Have Realized 80% Of Their CX Plans
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
Some are frustrated by difficulty assigning metrics, others with lack of resource ...
- CX Marketers Rank Surveys As Top Channel
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Email marketing falls in behind websites, social and other channels, Netigate repo ...
- adam&eveDDB Group, TRACK Team To Enhance Customer Experience
MAD, Fern Siegel - Tuesday, July 19, 2022
Emotional data is the focus of the new offering, which merges t ...
- Microsoft Launches Cloud For Sovereignty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
The Microsoft Cloud for Sovereignty is a solution for public-sector customers w ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk Buyers
Email Insider, Ray Schultz - Tuesday, July 19, 2022
At-risk customers click and convert at high levels in several verticals, Blueco ...
- Consumers Resent Poor Targeting by Brands: Study
Email Marketing Daily, Ray Schultz - Tuesday, July 19, 2022
Almost three-fourths of consumers receive mis-targeted messages once a month, and 2 ...
- Uber Faces Likability Problem
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
Uber is suffering a popularity problem, according to a consumer-sentiment study ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- How To Define The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, July 13, 2022
Brands talk about providing a meaningful customer experience, but often have troub ...
- Mini USA Road Rally Returns For First Time Since 2018
Marketing Daily, Tanya Gazdik - Friday, July 8, 2022
More than 2,000 people have registered online to attend the nine-day even ...
- A Third Of Consumers Say Customer Experience Has Improved, A Third Say It's Worse
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Personalized service is lacking, many shoppers say, and 60% would jump aft ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- Chic-fil-A Tests Express Drive-Thru Lanes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 26, 2022
Chick-fil-A is testing express drive-thru lanes for mobile orders only, allowing tho ...
- Mini USA Appeases Patient Customers
Marketing Daily, Tanya Gazdik - Sunday, June 26, 2022
The automaker is sending life-sized puzzles to select new Mini customers ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- ActiveCampaign Appoints Sameer Kazi As President
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Email automation platform ActiveCampaign has named Sameer Kazi as president and Kel ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...
- Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
While Eaglemoss might not be a high-profile brand, most visitors to t ...
- Privacy Puzzle: Consumers Want Personalization, But Don't Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, June 21, 2022
Consumers say they are comfortable as long as firms are using first-par ...
- Braze Names Astha Malik As Chief Marketing Officer
Email Marketing Daily, Ray Schultz - Tuesday, June 21, 2022
Malik will oversee all global marketing functions at customer engagement platform Br ...
- Phonexa Debuts Tool To Help Brands See Landing Page Friction Points
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
New offering provides data analytics to improve conversion, the company says. ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...