- Privacy Puzzle: Consumers Want Personalization, But Don't Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, June 21, 2022
Consumers say they are comfortable as long as firms are using first-par ...
- Braze Names Astha Malik As Chief Marketing Officer
Email Marketing Daily, Ray Schultz - Tuesday, June 21, 2022
Malik will oversee all global marketing functions at customer engagement platform Br ...
- Phonexa Debuts Tool To Help Brands See Landing Page Friction Points
Email Marketing Daily, Ray Schultz - Monday, June 20, 2022
New offering provides data analytics to improve conversion, the company says. ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- Firms Seek To Add Channels, Expand Customer Engagement In Next 12 Months: Study
Email Marketing Daily, Ray Schultz - Thursday, June 16, 2022
Brands hope to improve their customer experience and improve personalization by explori ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Invoca Closes $83M Financing Round, With $1.1B Valuation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
Invoca, a conversation intelligence company powered by AI, closed $83 million ...
- Study: Consumers Prefer Texting To Email For Some Marketing Messages
Email Marketing Daily, Ray Schultz - Tuesday, June 14, 2022
But email maintains a shrinking lead for promotional offers, EZTexting reports. ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- How And Why Brands Should Prepare For The Metaverse Now
Digital News Daily, Colin Kirkland - Thursday, June 9, 2022
A metaverse entrepreneur and CEO of Prestidge Group, Briar Prestidge recently launch ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...
- Airlines Ignore 76% Of Customer Complaints On Social Media: Study
Digital News Daily, Colin Kirkland - Wednesday, June 8, 2022
Customer-experience platform Emplifi analyzed comments from brands on Facebook and Twitter ...
- Unplugging TV Commercials For Software-Heavy TV Vehicles: The Computer That Carries You
TV Watch, Wayne Friedman - Thursday, June 9, 2022
Local and national TV has already been hit with lower automotive ...
- Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Digital News Daily, Colin Kirkland - Monday, June 6, 2022
About 67% of 500 marketers recently polled by Sprout Social plan ...
- Connecting the Exceptional Retail Experience to the Online World
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
As the retail landscape continues to shift, Mall Of America [MOA] shif ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Boulevard Offers Email Suite For Self-Care Professionals
Email Marketing Daily, Ray Schultz - Friday, May 27, 2022
The Boulevard Marketing Suite allows users to create, execute and track ema ...
- Culinary Star Padma Lakshmi Inspires At-Home Hosting For Boursin
Marketing Daily, Steve Ellwanger - Wednesday, May 25, 2022
Lakshmi is the new face of Boursin commercials and the "host ...
- Dumping On CDPs: Many Owners Say Their Platform Underperforms
Email Insider, Ray Schultz - Wednesday, May 18, 2022
Only 10% of CDP owners feel their CDP meets all their need ...
- Three-Way Split: Marketing, Sales And Customer Success Are Not Aligned
Email Insider, Ray Schultz - Monday, May 16, 2022
Only 18% of firms say their customer experience is excellent, but 5 ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider Podcast, Steve Smith - Friday, May 13, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...