- No Ifs, Ands Or Bots
Garfield at Large, Bob Garfield - Monday, July 15, 2013
Relying on CRM to repair BofA is like treating melanoma with Cliniqu ...
- Angry Birds: Le Untold Story
Garfield at Large, Bob Garfield - Monday, July 8, 2013
To observe that the French are haughty and uncooperative is a clic ...
- Is Your Marketing Biased Against Action?
Marketing Daily, Omer Artun - Wednesday, June 26, 2013
Over time, having more data has helped us create a higher-resolution mod ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- Who Knows The Customer Best?
Research Brief, Jack Loechner - Thursday, June 20, 2013
According to a recent report from the Economist Intelligence Unit, reported ...
- JetBlue, Marriott Top Their Industries
Marketing Daily, Tanya Gazdik - Wednesday, June 19, 2013
Just as the summer travel season heats up, the American Customer Satisfacti ...
- Outback, Panera Lead 'Customer-Centric' Rankings
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2013
The overall top-10 U.S. CCI ranking -- across all restaurant formats ...
- Hold Onto Your Clients: Creative, Cost-Effective Tips
Marketing Daily, Jason Kulpa - Tuesday, June 11, 2013
You may not have the time or resources to build a larg ...
- Bad Reviews Are Good For Your Business
Marketing Daily, Steve Hurn - Friday, May 24, 2013
When it comes to the products and services you provide, shoppers a ...
- Big Language: The Key To Big Data Success
Marketing Daily, Keith Laska, Roman Stanek - Thursday, May 16, 2013
How do you turn Big Data intelligence into international ROI in today ...
- Using Customer Experience To Drive Strong B2B Relationships
Marketing Daily, Aimee Lucas - Thursday, May 16, 2013
B2B firms are getting on the customer experience bandwagon. So how a ...
- The Straw That Broke The Market's Back
Performance Marketing Insider, Gord Hotchkiss - Thursday, May 9, 2013
Customers are fickle -- and I suspect they're getting more fickle. Perha ...
- Experience Creates More Loyalty Than Price
Marketing Daily, Sarah Mahoney - Friday, May 3, 2013
New research from Forrester finds that when it comes to building loyalt ...
- Industry Firms Are Top In Social Responsiveness
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"Even though Twitter or Facebook probably never intentionally designed company pages ...
- Five Timely Insights For CMOs From CMOs
Marketing Daily, Drew Neisser - Thursday, April 25, 2013
As a "VIP Blogger" at the recent CMO Club Innovation and Inspirati ...
- 5 Things Your Competitors Do -- That They Don't Want You To Know About
Marketing Daily, Dave Husain - Monday, April 15, 2013
Although companies love to trumpet their latest digital successes, they often fa ...
- Nice Companies Finish First
Marketing Daily, Peter Shankman - Tuesday, April 9, 2013
More than ever, consumers have the ability to choose who they wa ...
- Employee Engagement Is A Team Effort
Marketing Daily, Aimee Lucas - Friday, March 29, 2013
How can human resources and customer experience professionals play for the sa ...
- Too Many Long Customer Satisfaction Surveys: Not Satisfying
Online Spin, Max Kalehoff - Tuesday, March 19, 2013
At face value, customer satisfaction polling is a great thing. As ...
- Grocery Retailers Top Customer Experience Rankings
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2013
The leaders - meaning those with the highest scores across all industri ...
- The Journey To Customer Experience Maturity
Marketing Daily, Bruce Temkin - Friday, February 22, 2013
Smart companies want to deliver the best customer experience possible because th ...
- Delta, Starwood Link Rewards Programs
Marketing Daily, Tanya Gazdik - Sunday, February 10, 2013
Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking the ...
- Cadillac CTS-V Course Rolls Into Vegas
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
This month Cadillac started up its V-Series Academy at Spring Mountain Mot ...
- Customer Experience: Most Brands Still Suck
Marketing Daily, Sarah Mahoney - Friday, January 18, 2013
A new report from Forrester shows that while some brands brushed ...
- United Airlines Offers Baggage Delivery
Marketing Daily, Tanya Gazdik - Sunday, January 13, 2013
United Airlines is launching a baggage delivery option that allows customers ...
- American Airlines Upgrades International Travel
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2013
American Airlines is adding service components to its first class and busine ...
- Forrester: Marketers Still Customer Experience Clods
Marketing Daily, Sarah Mahoney - Monday, January 7, 2013
While few marketers would argue that happy customers are the meat-and-potatoes ...
- Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Marketing Daily, Tanya Gazdik - Thursday, December 27, 2012
Customers want more merchandise appeal and variety from most retailers, according ...
- Tablets Rank Highest In Customer Experience For Searching
Online Media Daily, Laurie Sullivan - Sunday, December 16, 2012
Consumers prefer tablets for searching and browsing, but not buying. Frustration ...
- J.D. Power: LLBean.com Tops Online Retailers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
LLBean.com ranks highest among online apparel retailers with a score of 8 ...