- Carnival Cruise Lines' Image On Upswing
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2014
Carnival Cruise Lines has rebounded from its media woes of a ye ...
- Customer Service Expectation Carries Across Industries
Marketing Daily, Tanya Gazdik - Thursday, January 2, 2014
Customers who've had a great customer experience elsewhere will bring the sa ...
- CEOs Are Jittery About Consumer Experience
Marketing Daily, Karl Greenberg - Thursday, December 26, 2013
A study by the Economist Intelligence Unit sponsored by SalesForce.com finds th ...
- Brands Need To Understand Social (Customer) Service
Marketing Daily, Aaron Baar - Monday, December 16, 2013
According to new research from Sprout Social, messages sent to brands requiri ...
- Young Adults More Likely to Knock Companies On Social Media
The Social Graf, Erik Sass - Friday, December 13, 2013
In the face of bad customer service, most of us have probab ...
- Petco Urges Careful Pet Adoption
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2013
Petco is encouraging customers to answer three questions before adding a p ...
- United Ups The Ante For Luxury Domestic
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2013
United Airlines claims to be the first and only airline to off ...
- Back To The Future
Online Spin, Joseph Jaffe - Monday, November 25, 2013
Last week I had not one but two experiences with social-media-related custom ...
- Turn Taps Busse From Salesforce, Forms 'Customer Success' Team
Real-Time Daily, Tyler Loechner - Wednesday, November 13, 2013
Marketing technology provider Turn has announced the appointment of Bryan Busse ...
- What A Workout! A Cautionary Tale Of Transactional Messaging
Email Insider, Amanda Hinkle - Thursday, November 7, 2013
Lately I've been noticing more and more examples of poor cross-channel marketi ...
- Email: The Ultimate Relationship Channel
Email Insider, Kara Trivunovic - Monday, October 28, 2013
I travel a lot, for business and with the family. And anyo ...
- Your End Of The Personalization Equation
MediaDailyNews, George Simpson - Friday, October 25, 2013
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% ...
- People Seek Deals; Dealers Should Seek Consumers
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The automaker's Web-based digital marketing services channel -- a joint venture wi ...
- A Refresher On Affluent Values
Engage:Affluent, Bill McKeveny - Wednesday, October 23, 2013
The wealthy consumer is coveted by luxury and non-luxury brands alike. Howeve ...
- Customer Switching Reaching All-Time Highs
Marketing Daily, Aaron Baar - Tuesday, October 22, 2013
Consumer expectations continue to rise even as companies are struggling to ke ...
- Braintree And Beyond: What Marketing Can Teach The Payments Industry
Marketing Daily, Nishat Mehta - Tuesday, October 22, 2013
Customers have higher expectations than ever, and the transactions space must evol ...
- Same Phones, Different Carriers, Varied Satisfaction
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Consumers who have the same smartphone but are using different wireless carrie ...
- 3 Big Content Challenges And How To Tackle Them
Engage:Moms, Katie Petrillo - Thursday, October 17, 2013
Content marketing doesn't have to be a burden for brands. There a ...
- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Mailchimp Founder Says Love Your Customers, Forget The Funnel
Online Spin, Kaila Colbin - Friday, October 11, 2013
Have you ever tried Mailchimp? It's pretty awesome, right? It feels go ...
- Understanding The Business-Customer Disconnect
Marketing Daily, Mark Ingwer - Friday, September 20, 2013
Marketers need to understand the role of the unconscious in decision maki ...
- American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Know Your Customers -- It's Just Good Business
Online Spin, Cory Treffiletti - Wednesday, August 21, 2013
"I want to be where everybody knows my name. And they're alwa ...
- Mobility And Agility In Customer Service
MarketingTools: CRM, Neil Rosen - Tuesday, August 13, 2013
In a book I wrote several years ago, I talked about t ...
- Audi's AR Car Manual Deciphers Your Dashboard
MoBlog, Steve Smith - Tuesday, August 13, 2013
Now here is a genuinely useful application of AR -- telling ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- Wireless Customer Satisfaction Improving
Marketing Daily, Aaron Baar - Thursday, August 1, 2013
"The carriers are getting more proactive, driving customers to that experience," J. ...
- The Power Of Keeping A Promise
Marketing Daily, Dawn Palmer - Wednesday, July 31, 2013
Although a majority of customers express disappointment over what they perceive ...
- The First Five Seconds Make A Lasting Impression
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 25, 2013
There's a difference between a customer and a lifetime consumer. So h ...
- Acquiring Customers Short- and Long-Term
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 17, 2013
Andrew Dumont has put together a list of tactics to acquire n ...