- Customer Data A 'Key Component' In Sainsbury's Turnaround
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Sainsbury's boss says customer data will be a "key component" of i ...
- Eurostar Calls Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
The company is looking to appoint an agency to oversee media requiremen ...
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
London Blog, Sean Hargrave - Thursday, May 7, 2015
The CIO and CTO are the CMO's partner in all this digit ...
- Marketers: Are You Focused On Attracting App Users?
Mobile Insider, David Dague - Tuesday, April 14, 2015
Brands spend billions on Big Data and advanced analytics, gathering customer insigh ...
- Don't Let Customer Service Be An After-Thought
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
My wife is the acid test for customer experience. She is he ...
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
London Blog, Sean Hargrave - Friday, March 20, 2015
As marketers plan for the year of the Data Management Platform, it ...
- This Bud's For Me? Really!?! Just Me?
Online Media Daily, George Simpson - Thursday, March 19, 2015
If I read one more story where someone claims that today's consum ...
- In New J.D. Power Study, GM Brands Dominate In Dealership Customer Service
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
J.D. Power and Associates in a new study says that while t ...
- More Customer Service Moving To Social Media
The Social Graf, Erik Sass - Tuesday, February 24, 2015
Customer service is rapidly migrating from the telephone to an array ...
- Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 13, 2015
As marketing departments increase revenue-generating strategies to become a profit center, markete ...
- Don't Hate On Valentine's Day: Relationship Marketing in 2015
Search & Performance Marketing Daily, Allie Rees - Friday, February 13, 2015
Thanks to Taylor Swift, we know for sure that yes, haters a ...
- Online Chat Leads To Higher Wireless Satisfaction
Marketing Daily, Aaron Baar - Thursday, February 5, 2015
"It's become a lot easier to chat online than it has be ...
- BA Puts Split Marketing Team At Centre Of New Strategy
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
British Airways' recent marketing restructure will put marketing at the centre ...
- Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
London Blog, Sean Hargrave - Friday, January 16, 2015
It was an interesting distraction, but a distraction nonetheless. With Google Gla ...
- Burberry Attributes Strong Christmas Quarter To 'Commitment To Customer Experience'
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Fashion house Burberry enjoyed strong third-quarter sales as its first Christmas campai ...
- Do We Need A Chief Customer Officer?
Marketing Daily, Chris Stark - Wednesday, December 24, 2014
Combined with the growing expectation among customers that they should be address ...
- This Story Will Restore Your Faith...But Not Your Phone Service
Garfield at Large, Bob Garfield - Monday, December 22, 2014
If you're going to choose a customer to be unavoidably detained fr ...
- 'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
Most consumers want brands from which they purchase products and services ...
- Tesco To Link Up Services To Improve Customer Offering
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Tesco chief executive Dave Lewis says he sees a big opportunity f ...
- Customer Service? Your Business Is Important To Us, So Please Hold While We Figure It Out
Online Spin, Maarten Albarda - Monday, December 1, 2014
Over the last few weeks I have had to deal with ...
- CMOs To Remain In Post For 5 Years As Brands Think Long Term
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Next year will see chief marketing officers (CMOs) begin to remain ...
- Marketers Need To Focus On Mobile Moments When Designing Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers need to stop viewing mobile as another channel like the W ...
- What Are Your (Customer) Priorities?
Online Spin, Cory Treffiletti - Wednesday, November 5, 2014
Remember back in high school, when you got in trouble and th ...
- Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper
Online Spin, Joseph Jaffe - Monday, October 27, 2014
Last week I received a letter from the United Kingdom sent ...
- John Lewis Up Digital Innovation Spend To Simplify View Of Customers
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
John Lewis is to up its digital innovation spend by 25% ne ...
- Ryanair CMO Advises Brands To Go It Alone On Customer Experience Improvements
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Ryanair's chief marketing officer Kenny Jacobs has revealed that customer experience improvemen ...
- How Undigital Can You Be - As Bad As 'The Times,' Perhaps?
London Blog, Sean Hargrave - Tuesday, October 7, 2014
If you want to get an idea of how undigital a digit ...
- The Future Of Engagement: What Customers Want Is Invisible To The Eye
Online Spin, Kaila Colbin - Friday, October 3, 2014
In 1961, Ray Kroc bought a small restaurant chain from the McDona ...
- A Prospect Ignored Isn't Really A Prospect
Performance Marketing Insider, Gord Hotchkiss - Friday, September 19, 2014
I've ranted about this before -- and, oh yes, I shall ra ...
- Making Mistakes... On Purpose
Online Spin, Joseph Jaffe - Tuesday, September 16, 2014
I was keynoting at a Satmetrix (the Net Promoter People) customer experien ...