- Planned Parenthood Urges FTC To Issue Online Privacy Rules
PolicyBlog, Wendy Davis - Thursday, November 10, 2022
"All data related to accessing health care must be kept confidential, includi ...
- CMOs Say Amount Of Marketing Data Is Overwhelming
Research Intelligencer, Robert Williams - Friday, November 11, 2022
About two-thirds of CMOs say the volume of data available to th ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Experian Marketing Services Appoints George Panagopoulos As CTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
George Panagopoulos loves data and questions everything, which is likely why Experi ...
- Gameloft App Violated Children's Privacy Law, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, November 1, 2022
A Gameloft mobile app for children that featured Mickey Mouse, Anna fr ...
- Trade Desk, Narrative Team To Make Data More Efficient, Secure
MAD, Fern Siegel - Tuesday, November 1, 2022
Brands and publishers can also transform their CRM and behavioral data in ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Kochava Battles FTC Over 'Unfair' Sale Of Location Data
Digital News Daily, Wendy Davis - Monday, October 31, 2022
"The 'unfair' practice alleged is not, on its face, a public poli ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
Data scientists do not often see the marketing nuances, Pecan AI repo ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- Microsoft And Amazon Prevail In Faceprint Fight
Digital News Daily, Wendy Davis - Friday, October 21, 2022
Microsoft and Amazon defeated a class-action complaint claiming the companies violated ...
- Texas AG Sues Google Over Biometric Privacy
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Across the state, everyday Texans have become unwitting cash cows being milk ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- CaliberMind Debuts New Funnel Tools For B2B Marketers
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
CaliberMindFunnels blends data from every touchpoint, the company says. ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Google Unveils Protocol PAIR That Enables Data Clean Rooms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Google on Tuesday announced a solution in Display & Video 360 th ...
- Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
Email Insider, Ray Schultz - Monday, October 10, 2022
A majority of B2C firms have not yet deployed predictive analytics wi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Proposed Privacy Bill Draws Support From Coalition Of House Democrats
Digital News Daily, Wendy Davis - Thursday, October 6, 2022
"For the first time in our nation's history, this legislation will crea ...
- Colorado May Outlaw 'Emotionally Manipulative' Privacy Interfaces
PolicyBlog, Wendy Davis - Thursday, October 6, 2022
Proposed "dark pattern" regulations in Colorado would ban companies from trying ...
- Google Prevails In Battle Over 'Passive' Android Data Transfers
Digital News Daily, Wendy Davis - Wednesday, October 5, 2022
A federal judge in California has thrown out a lawsuit by Andro ...
- Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn
Email Insider, Ray Schultz - Thursday, October 6, 2022
And most are focusing on profitable channels like email, Twilio Segment repo ...
- Consumers Reject Monitoring Devices Even For Insurance Discounts
Email Marketing Daily, Ray Schultz - Thursday, October 6, 2022
And of those that would install home and auto devices, most wou ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- Facebook Settles Scraping Battle With Analytics Company
Digital News Daily, Wendy Davis - Friday, September 30, 2022
BrandTotal is agreeing to refrain from scraping consumer data, and to destr ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...