Tag results for "data management"
- TickTalk Smartwatch Wrongly Collected Children's Data, Watchdog Says"TickTalk's website and privacy policy do not effectively provide notice to paren ...
- B2B Media Company Questex Rolls Out Enhanced Audience Data PlatformQuestex announced the launch of what it calls Q Activate, a proprieta ...
- Combating Data: How To Conquer Information OverloadHow can the critical variable or metric be identified, analyzed, and convert ...
- VAB: Nielsen's New 'Big Data' Measure Is FlawedThe VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Google Can't Shut Down Investor Lawsuit Over Data BreachThe Supreme Court on Monday left in place a decision allowing Goog ...
- Chamber Of Commerce Sides With YouTube In Battle Over Children's PrivacyThe Chamber of Commerce is urging a court to rebuff parents' reque ...
- Innovid CMO Stephanie Geno Leads Like 'Mother Of Dragons' KhaleesiCMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global ta ...
- Driving Data Home: How Small B2B Brands Create DemandEmail is one of the B2B channels strengthened by data-driven marketing, RollWor ...
- Companies Were Barraged By Phishing Attacks In 2021, Study SaysNearly all companies were the target of phishing attacks in 2021, a ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand GenOnly a third say their data allows them to make effective decisio ...
- Google And Android Users Pause Battle Over Location PrivacyGoogle and a group of Android users will attempt to resolve the ...
- BrandTotal And Facebook Remain At Impasse In Scraping BattleAnalytics company BrandTotal and Facebook parent Meta have not been able ...
- B2B Data Firm Rhetorik Acquires DataristaRhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo ...
- Happy Birthday, Mark!I know it's not until May 14, but consider this an ear ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity DataWith the deal, The Trade Desk will contribute identity demographic data ...
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning DataBlockchain tech company Advokate Group also found participants want to make re ...
- How A Late Super Bowl Affected Valentine's Day Social Ad SpendHow did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super BowlThe technology provides a scorecard to identify racial bias and risk facto ...
- Searchmetrics To Build Out Managed ServicesSearchmetrics CEO Matt Colebourne believes marketers do not use search data ...
- French Privacy Regulator Says Use Of Google Analytics UnlawfulThe French National Data Protection Commission said Thursday that the use ...
- Data Downer: CRM Output Is Often Inaccurate And CostlyEmployees mislead decision makers with false data, while poor quality affects sale ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Validity Upgrades Solution For Helping Salespeople Access DataData from multiple sources is consolidated in one view, the company s ...
- AI Key To Making First-Party Data WorkArtificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Meta Threatens To Yank Facebook, Instagram In EuropeAlthough the shutdown threat is almost certainly just saber-rattling, Meta appears determin ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy MediaJust think about a VR/AR headset in the Metaverse. A marketer c ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator SaysIAB Europe's transparency and consent framework "fails to comply with a numb ...
- Acxiom Teams Up With Treasure Data On IdentificationThe arrangement will help brands market in a cookieless ecosystem, the fi ...
- Data Doings: How Brands Use Information To Generate DemandMost firms say they are effective at collecting and analyzing data, Ascen ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad PlatformAn integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
