Tag results for "data management"
- Just A Third Of Marketers Gain Insights Fast Enough To Make DecisionsOnly 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party DataOn Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Alliant CEO: Wishing For A Federal Data Privacy LawJoAnne Monfradi Dunn, CEO of Alliant, would like to see a feder ...
- Webbula Creates Portals For Email Service PartnersWebbula says it is connecting email marketers with agencies and service provid ...
- Hypertension: Few Brands Are Ready For The Highest Level Of PersonalizationOnly 7.15% have installed a CDP. And even fewer give themselves t ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station MarketSinclair says it will partner with USSI Global to offer "the nation ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Garbage In, Garbage Out"Alternative currency is not just a question of research and methodology. It ...
- FTC Urged To Crack Down On 'Location Data' IndustryCompanies that participate in the collection and sale of location data descri ...
- Similarities And Differences In Languages Through A Semantic NetworkThere are about 7,000 different languages in the world, so to thi ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced PersonalizationAdvanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Data Axle Hires Colin Anderson As GM Of Apogee Co-Op DatabaseAnderson, who has served at Wintermind and Wiland, will manage a co-operati ...
- Marketers Are Making Decisions Based On Stale Data: StudyAlmost a third of captured events change their definition within six month ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With GoogleThe digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront DealsEDO will give brands TV commercial airings connected to engagement data v ...
- Cytrio's Compliance Platform Now Includes GDPRThe company's tool for helping mid-market firms comply with CCPA and oth ...
- Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: StudyTech companies like Google implement controls that allow consumers to see a ...
- Malware Is The Top Cyber Concern, But Firms Also Worry About The Mobile WorkforceOver a fourth of executives do not trust their own company wi ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B SelloutTechnically, the most Nielsen can determine is whether a TV set ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Merkle Capitalizes On The Unique SnowflakeConsumers continue to demonstrate a new willingness to switch brands as inflati ...
- Long Time Coming -- EU, U.S. Deal To Improve Transatlantic Data FlowThe U.S. and the EU on Friday reached a preliminary deal ...
- FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'"Clear standardized information about privacy practices in labels allows consumers to quick ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers SayMost customers don't understand what the notices actually mean to them, T ...
- IBM, Adobe Expand Weather Data, Experience Platform PartnershipIBM and Adobe have expanded an existing partnership that will integrate t ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media AgencyDentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- Facebook, BrandTotal Blast Each Other In Battle Over DataFacebook's ban on scraping "denies users the ability to control and moneti ...
- GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info"The vast majority of consumers across markets agree that their data ...
