• by Ray Schultz , April 18, 2022

Webbula has unveiled web portals that it says can connect email senders with marketing agencies and service providers.

The new Partner Portal consists of a Service Partner Portal that links end-users with partners providing marketing expertise, and the Solution Partner Portal that highlights technology, data management and demand-side platforms and future integration partners. 

The combined directories allow providers “to define who they are and what they offer,” says Jack Wrigley, vice president of partnerships at Webbula.

“We wanted to build not just a partner page, but a partner directory and ecosystem,” adds David Lewis, vice president of sales and marketing.

The company also claims to provide these benefits to partners:

• Integration of platforms, providing easy of use to joint clients. 
• Partner Spotlight opportunity.
• Customer support.

One Webbula client, retail marketing solution Ometria, uses Webbula to ensure that “client messages are getting to real customers while also protecting client reputations,” states said Joe Nicholas, vice president of global partnerships at Ometria.

Founded in 2009, Webbula offers such products as email hygiene, data append and audience data tools.