- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- New York Mulls Tough Privacy Law
PolicyBlog, Wendy Davis - Thursday, June 6, 2019
The New York Privacy Act would require companies to obtain users' expre ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- Nielsen Integrates Scarborough Into Cross-Media Database
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In the latest integration of disparate media planning and buying databases, Niels ...
- How Harsh Must Industry Regulations Be?
Social Media Insider, Gavin O'Malley - Wednesday, June 5, 2019
New research suggests that Europe's data protection and privacy initiative may n ...
- Twitter Buys Machine-Learning Startup That Helps Detect Fake News
Digital News Daily, Gavin O'Malley - Monday, June 3, 2019
London-based Fabula applies machine-learning techniques to network-structured data. The new group wi ...
- DAA Political Ad Disclaimer Program Takes Effect In November
Digital News Daily, Wendy Davis - Tuesday, June 4, 2019
The program mirrors the DAA's longstanding AdChoices privacy initiative -- which reli ...
- Lawsuit Filed Over Alleged Misuse Of Data
Email Marketing Daily, Ray Schultz - Tuesday, June 4, 2019
FullContact charges that Pipl continued to use its data after their contra ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Flipboard Hit With Data Breach
Publishers Daily, Sara Guaglione - Friday, May 31, 2019
The data breach exposed users' names, usernames, encrypted passwords and email addresse ...
- Survata Appoints Former Boost Media CEO To President, Ad Measurement
Digital News Daily, Laurie Sullivan - Thursday, May 30, 2019
Survata's fast-growing ad measurement business grew 370% in 2018 vs. the pri ...
- Data-Enabled TV Buying Rises, Despite Concerns
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
The percentage of data-connected TV advertising spend is estimated to grow ...
- Facebook Weighs Options For 'Privacy-Focused' Platform
Digital News Daily, Wendy Davis - Wednesday, May 29, 2019
Facebook tells Sen. Josh Hawley it has yet to determine many practic ...
- Delete Remains Consistent Search Word On Google Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 29, 2019
Amazon released the Echo Show 5 Wednesday with several new privacy-focused featur ...
- Microsoft, Qwant Partnership Will Create A More 'Private' Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
French search engine Qwant said it will rely on Microsoft Azure, Microso ...
- Merkle Builds Performance Marketing Lab
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 28, 2019
The Lab brings together departments focused on data science, web development a ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming Apps
PolicyBlog, Wendy Davis - Thursday, May 23, 2019
Citing shifting privacy norms, a federal judge has refused to dismiss ...
- Americans Remain Suspicious That Their Data Is Being Misused: Study
Email Marketing Daily, Ray Schultz - Thursday, May 23, 2019
Only a third want a GDPR-style law in the U.S., and almo ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- Google Apologizes For Saving Readable G-Suite Passwords For 14 Years
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
In another blow to its credibility and trust, Google on Tuesday apologiz ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Apple has introduced a new technology that allows attribution of advertising clic ...
- Sen. Hawley Introduces Do-Not-Track Legislation
Digital News Daily, Wendy Davis - Tuesday, May 21, 2019
The proposed bill would enable consumers to make a "one-time choice" n ...
- GDPR Inspires Confidence In Many Consumers, But 35% Opt Out Of Email
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
New studies by TrustArc and Snow Software show people trust their da ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends acro ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Happy Birthday GDPR, We'd Forgotten You Were Here
London Blog, Sean Hargrave - Monday, May 20, 2019
Brits are not noticing much difference a year after GDPR was introdu ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hack ...
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
RTBlog, Joe Mandese - Monday, May 20, 2019
MALAGA, SPAIN -- I have seen the future of real-time data-based marketin ...
- Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
Privacy has become a new buzzword for Google CEO Sundar Pichai, b ...