Tag results for "data management"
- The Next Big Source Of Ad Fraud: AttributionMALAGA, SPAIN -- The next new vector for ad fraud doesn't invol ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At UpfrontLeaning into advertising and the power of its parent company, WarnerMedia ...
- California Jitters: Are Firms Ready For The CCPA?The DataGrail study shows most firms think they're almost ready. But so ...
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So MuchMALAGA, SPAIN -- The two big "walled gardens" of digital media ha ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent ...
- Clients To Agencies: It's Not You, It's The CustomerMALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-hous ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based MeasurementMALAGA, SPAIN -- The industry may put another nail -- possibly ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketer ...
- The Benefits Of GDPR One Year InAfter one year in existence, the GDPR has changed how marketers u ...
- Pacers Sports Suffers Email Phishing BreachThe company discovered suspicious activity last November, and worked to secure t ...
- FTC Urged To Investigate Amazon's Echo Dot Kids Edition Over PrivacyProduct "used in homes -- often in a child's bedroom --[so] ...
- Lawmakers Want FTC To Impose New Privacy Rules On Facebook"The FTC must set a resounding precedent that is heard by Facebo ...
- Indiana Sues Equifax Over 2017 Data BreachThe state of Indiana has filed suit against Equifax over a 20 ...
- Lucy Security Simulated Phishing Template Used In Wipro BreachThe company says that although its Simulated Phishing template was used ...
- Who Will Control TV's Future?The trends are turning: Nearly as many households watch TV via streami ...
- What's A Conductor Without An Orchestra?The play on words refers to a new service providing personalized S ...
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn ...
- From Programmatic Video to AudioImagine a future in which Patagonia excludes creative including sweaters and coa ...
- LiveIntent Chooses Narrative To Accelerate New Onboarding ServiceThe company says it is helping brands to compete with walled garde ...
- Stop Letting The Connected World Beat You DownJust because most websites, all social platforms and your phone know mo ...
- Facebook May Agree To New Supervision To Settle With FTCFacebook may create a new privacy committee and hire an outside expe ...
- Data Strategy: Starts with First-Party DataAs it prepares for a cookie-free world, Dell is gearing up ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audien ...
- Life Extension's Data-Driven LifeCycle Journey"We increased sales of our featured product by almost 200% by usi ...
- Tech Giant Quantcast Faces GDPR ProbeThe Irish Data Protection Commissioner has launched a probe into tech gia ...
- FCC's Rosenworcel Presses Carriers On Location Privacy"Real-time location information is sensitive data deserving the highest level of priva ...
- Personalization Gets The Gravy: Most Brands Budget More WorldwideThe major investments are going into data & analytics and technology platform ...
- Google To Let Users Delete Mobile Auto-Tracking DataUsers can choose to delete the data after either three or ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator ...
- Email Vendor Return Path Being Sold To ValidityWith the acquisition, Validity will add email deliverability to its suite ...
