• by Laurie Sullivan  @lauriesullivan, July 2, 2019

Synup, a software as a service (SaaS) platform originally based in Bangalore that manages location-related content, plans to announce this week several new hires, former advertising and marketing experts, to support its move into the United States from India.

Ashwin Ramesh, CEO and founder of Synup moved to New York, along with new hires Gil Rachlin, SVP of products, who previously served as managing director at Peer39; Brett House, SVP of growth, previously VP of demand generation at Nielsen; and Jai Arulraj, SVP of engineering, previously senior director of engineering at Gainsight.

The new executives will work to accelerate Synyp’s growth.

“The future isn’t just about basic information online,” Ramesh said.

Synup, which has been compared to Yext, helps companies get their information online through API feeds and triggers -- not just information about hours, directions and locations, but available parking in store lots and product availability. The feeds and triggers can push and pull data to automate information on search engines and review sites, including Google Search, Google Maps, and Bing. 

Ramesh said Synup provides support to brands and companies that feed Google data that serves up in Google search results such as hours of operation.

This year, Synup will focus on expanding its enterprise business and growing its teams across North America, APAC, the EMEA and United Kingdom markets. This expansion has taken the company from 40 employees less than a year ago to nearly 200 today.

The plan is to grow the New York City team by more 300% in 2019. More than 167,000 businesses have used Synup’s platform and services to date.

The company’s clients include Goodwill Industries, which used its technology to connect with consumers who searched online for its Southern Arizona locations. With consumers who rely largely on websites such as Google, Bing and Yelp to find stores near them, Goodwill needed to ensure that consumers who wanted to shop or donate could find them easily on all online channels for all its 40 thrift store and donation centers across Southern Arizona.

Working with Synup, Goodwill’s listings experienced a 114.91% increase in visibility to consumers online. Users have also discovered them more on Facebook, and Goodwill has received a 193.36% surge in views on its Facebook listings.