Melissa has launched a feature that it says help brands flag customer emails that need added controls to comply with global privacy regulations.
The new feature, Privacy Flag, is part of Melissa’s Global Email Verification suite.
Privacy Flag scans top-level domains that require caution in certain countries — i.e., those with a top-level domain of ‘.de,’ the company says. It also standardizes and deduplicates customer data.
The company notes that many countries are considering — or have enacted — GDPR-style legislation, including India, Singapore and Brazil. Individual states in the U.S. are also doing so.
“These laws require a level of preparedness that many enterprises have yet to understand, let alone incorporate into business operations,” states Cagdas Gandar, managing director Europe for Melissa.
Gandar adds that while “various new laws may initially seem to be regional, they apply to any company with a worldwide customer base.”