- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metric ...
- Reach Analytics Helps Spring Clean Email Data
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Reach Analytics expanded its B2C marketing platform on Tuesday with response modelin ...
- Data Targeting And Privacy: Mortal Enemies Or Unlikely Friends?
Real-Time Daily, Scott O’Neill - Wednesday, March 22, 2017
Some people think privacy is a luxury commodity. That shouldn't be t ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Dutch telecom giant Altice said it will acquire Teads, an outstream vid ...
- How Modi Media Approaches The Advanced TV Ecosystem
Show Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving and highly fragmented advanced TV universe, everything star ...
- Campaign Monitor Acquires Tagga, Turns To CRM
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, ...
- Factual Aims For Scale, Partners With Adobe, Oracle
Real-Time Daily, Philip Rosenstein - Thursday, March 16, 2017
Factual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
Mobile Insider, Tobi Elkin - Tuesday, March 14, 2017
If you weren't in Barcelona at the Mobile World Congress, Mark Conno ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Tickr, a real-time performance management platform said it would acquire Market.Space, ...
- Nearly Half Of Email Marketers To Invest In Dynamic Offers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
Dynamic offers are ideal opportunities for brands to introduce personalisation into the ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- SITO Mobile Bows Location-Data-Harnessing Product
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enabl ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
RTBlog, Tobi Elkin - Thursday, March 9, 2017
If case you weren't in Barcelona last week at Mobile World Congres ...
- Buy Side, Where Real Money Is Made, Seldom Talks
Real-Time Daily, Sree Nagarajan - Tuesday, March 7, 2017
In the investment world, the sell side does most of the talkin ...
- Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Ad fraud, fake news, brand safety, and transparency issues are top concer ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer ...
- Real-Time Data Firm Launches TV Data Management Platform
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time TV data provider Samba TV aunched a data-management platform (DMP) th ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news th ...
- Cordial Custom Tracking For Email Gets $6M In Series A Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 1, 2017
Cordial, a software that tracks consumer behavior across apps and Web site ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Re ...
- Quantifying The Trump Effect: Q&A With Cambridge Analytica's Oczkowski
Marketing Politics Daily, Charlene Weisler - Friday, February 24, 2017
Cambridge Analytica has been in the news recently because of its astu ...
- Who's Afraid Of Location Data?
Real-Time Daily, Offer Yehudai - Friday, February 24, 2017
With most brands now adopting mobile, it's become essential to use locati ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
RTBlog, Tobi Elkin - Wednesday, February 22, 2017
Programmatic platforms join forces with TiVo and agency DWA Media to sh ...