- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news th ...
- Cordial Custom Tracking For Email Gets $6M In Series A Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 1, 2017
Cordial, a software that tracks consumer behavior across apps and Web site ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Re ...
- Quantifying The Trump Effect: Q&A With Cambridge Analytica's Oczkowski
Marketing Politics Daily, Charlene Weisler - Friday, February 24, 2017
Cambridge Analytica has been in the news recently because of its astu ...
- Who's Afraid Of Location Data?
Real-Time Daily, Offer Yehudai - Friday, February 24, 2017
With most brands now adopting mobile, it's become essential to use locati ...
- Advertising's Next Step: A Fully Integrated Real-Time Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2017
Advertising campaigns should connect to stock levels, price, performance and the abili ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketi ...
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
RTBlog, Tobi Elkin - Wednesday, February 22, 2017
Programmatic platforms join forces with TiVo and agency DWA Media to sh ...
- Understanding Cognitive Bias To Interpret Data, Understand Trends
Search & Performance Marketing Daily, Rives Martin - Wednesday, February 22, 2017
I have outlined some major cognitive biases that people often fall vict ...
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Notes From The Front
MediaDailyNews, Joe Mandese - Sunday, February 19, 2017
Trump's escalating war with America's news media has been alarmingly transparent. What ...
- Content Analytics Firm NewsWhip Raises $6.4 M In Series A Funding
Real-Time Daily, Tobi Elkin - Wednesday, February 15, 2017
Content analytics firm NewsWhip announced a $6.4 million Series A funding rou ...
- Entry Into U.S. Ad Tech Big Deal For This Small Company
RTBlog, Tobi Elkin - Wednesday, February 15, 2017
Berlin-based mobile data exchange adsquare announced its entry into the U.S. mark ...
- 7 Questions On How To Use AI Technology -- Without A Data Scientist
AI Insider, Mike Azzara - Thursday, February 9, 2017
If you have at least a half-million customers and good customer-interaction dat ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Drawbridge Adds Programmatic TV Capability
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- Oracle Data Cloud, Mobilewalla Launch Mobile Audience Targeting For APAC Marketers
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, ...
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
More than one in four advanced TV campaigns use their own first-par ...
- A.S. Watson Group Partners With Rubikloud, Invests $70M In Big Data
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
The largest health and beauty retailer in Asia and Europe has partner ...
- Is 2017 The Year For Audio?
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
The rapid expansion and growing sophistication of today's audio advertising market ...
- Data Becomes 'Pillar' Of Advertising In 2017
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2017
If 2016 was the year of measurement, than 2017 will become t ...
- Hitwise Intros Hourly Data Reporting Per Category
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
Hitwise, a division of Connexity, will introduce an insight reporting capability Tuesd ...
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to med ...
- Consumer Identity Data Becomes Big Business
Data and Targeting Insider, Laurie Sullivan - Thursday, January 26, 2017
In 2017, more companies will clean up their CRM databases to veri ...
- NinthDecimal, Acxiom Team For Location Data
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
NinthDecimal, a marketing platform comprised of location data, announced a data integrati ...
- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...
- YouTube To Allow Google Data To Target Better
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
In recognition that 50% of views are now coming through mobile, YouTu ...
- Eyeota, Pacific Data Partners Join Forces To Bolster B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, January 23, 2017
Audience data company Eyeota has partnered with Pacific Data Partners to provi ...
- Oracle, Eyeota Partner To Boost Global Engagement
Email Marketing Daily, Jess Nelson - Friday, January 20, 2017
The company hopes that Eyeota's data will significantly expand a marketer's abili ...