- Snapchat To Enable Ad Targeting Using Third Party Data
Around the Net in Real-Time, Tobi Elkin - Friday, January 20, 2017
Snap, Inc. is looking to target people with ads using sophisticated dat ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Snapchat To Enable Ad Targeting Using Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, January 19, 2017
Snap, the maker of Snapchat, is looking to target consumers via da ...
- Snap Taps Oracle Data Cloud To Target Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, January 19, 2017
To better target users with ads, Snap has partnered with the compa ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Uber Launches Movement Maps In Email, Boosts Engagement
Email Marketing Daily, Jess Nelson - Monday, January 16, 2017
Uber released Uber Movement last week, granting third parties the ability ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- What's The Potential For Programmatic Video?
RTBlog, Tobi Elkin - Friday, January 13, 2017
At CES 2017 there were plenty of new gadgets and technologies, a ...
- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- How White Ops Foiled Russian Hackers Stealing $5M In Ad Revenue Daily
Data and Targeting Insider, Laurie Sullivan - Thursday, January 12, 2017
Remember the Russian group running U.S. and Netherlands data centers that generat ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Understanding How To Use Data Becomes Marketers' Most Important Skill
SearchBlog, Laurie Sullivan - Tuesday, January 10, 2017
Some 72% of marketers consider data analysis to be the most importa ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- AOL Pivots From Data-Driven To Data-Giving: Unveils Incentive Ads
MediaDailyNews, Joe Mandese - Thursday, January 5, 2017
LAS VEGAS -- CES is an acronym that stands for the "Consum ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creati ...
- The Best-Kept Secrets About Ad-Serving Data
Real-Time Daily, Zach Schapira - Tuesday, January 3, 2017
Today, brands have a wide range of data to analyze that c ...
- New Role At Marketers: Data Translator
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 28, 2016
A gap between data analysts crunching the numbers and decision-makers in t ...
- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Thomas Cook Moves Into Addressable TV For New Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Thomas Cook is shifting money into online video and addressable TV advertisi ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- CMO Council Says Data Will Drive Customer Experience In 2017
MediaDailyNews, Laurie Sullivan - Tuesday, December 13, 2016
Some 43% of marketers say it is difficult to aggregate and centrali ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- LiveRamp Completes Acquisition Of Arbor, Circulate
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's complet ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- AOL CEO Tim Armstrong Optimistic About Yahoo Deal
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 6, 2016
AOL Chief Executive Tim Armstrong told an audience at Business Insider's Igniti ...