Oracle Data Cloud, Mobilewalla Launch Mobile Audience Targeting For APAC Marketers

Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, a provider of mobile audience technology, on Thursday announced the launch of a mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.  The companies hope the product will add reach and value to global programmatic campaigns, allowing marketers in 13 APAC countries to target granular audience segments at scale

Mobilewalla’s Audience APAC product is available through Oracle’s BlueKai Marketplace, which is part of the Oracle Data Cloud, a global audience data marketplace. The companies said the Mobilewalla Audience APAC data includes more than 100 demographic, behavioral, and intent-based segments per country, enabling marketers to target more than 400 million unique targetable devices in 13 countries.

The countries with available data include Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, India, Philippines, Taiwan, Vietnam, Japan, South Korea, and Hong Kong.

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“As consumer behavior shifts to mobile, marketers around the world need to find and reach their target audiences on the mobile devices that increasingly dominate consumer time,” Rich Harris, group vice president, Oracle Data Cloud, told Real-Time Daily via email. “In many parts of the world, quality data for mobile users can be difficult to find. Working with Mobilewalla, we’re offering marketers the access they need to hundreds of millions of mobile consumers throughout the Asia-Pacific region.”

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