- Electronic Arts Puts Gamers First, Using Data To Personalize Email
Show Daily, Jess Nelson - Thursday, June 1, 2017
Stephanie Sczech is the global director of Lifecycle Marketing at EA, a ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Datorama Powers Data Insights With AI
Email Marketing Daily, Jess Nelson - Friday, May 26, 2017
Datorama introduced a layer of artificial intelligence (AI) into its Big Da ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making ne ...
- Are You Ready? One Year Until GDPR Implementation
Email Marketing Daily, Jess Nelson - Wednesday, May 24, 2017
General Data Protection Regulation (GDPR) enforcement will begin one year from Thursda ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands m ...
- Information Commissioner To Probe Parties' Use Of Social Targeting
Around the Net In MAD London, Sean Hargrave - Thursday, May 18, 2017
The Information Commissioner has launched an investigation to discover whether political parti ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- SendGrid, FullContact Announce Partnership, Linking Social To Shopping
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
SendGrid and FullContact announced a partnership on Friday, granting SendGrid customers acce ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- Will Democracy Survive Hypertargeting?
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, May 4, 2017
"What we fear is a future in which potent personal data ...
- Data Diversity Training
Online Spin, Ted McConnell - Thursday, May 4, 2017
In the past month, I've heard lots of complaining about data. I' ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- ShareThis Partners With Acxiom To Enhance Real-Time Data Sets
Real-Time Daily, Philip Rosenstein - Tuesday, May 2, 2017
Acxiom has partnered ShareThis, a network to help customers better target consume ...
- In A First, Bing Unveils Custom Audiences Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers t ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- Study: Gap Found Between Customer Expectations And Reality
Data and Targeting Insider, Laurie Sullivan - Thursday, April 27, 2017
According to a Talend study released Wednesday, 63% of respondents said usi ...
- LinkedIn Officially Unveils Matched Audiences Platform
Email Marketing Daily, Jess Nelson - Monday, April 24, 2017
LinkedIn's Matched Audiences is a series of three marketing features that wi ...
- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
Google's decision to make traditional TV advertising inventory available to buy ...
- Eyeota, Dun & Bradstreet Partner To Serve B2B Audience Segments
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
Dun & Bradstreet is offering Eyeota clients 350 of its own audien ...
- ColorTV Buys Guidebox To Mesh Discovery Tools
VidBlog, P.J. Bednarski - Thursday, April 20, 2017
ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebo ...
- Oracle's Aggressive Move Into TV Based On Data Targeting History
Data and Targeting Insider, Laurie Sullivan - Thursday, April 20, 2017
This week Oracle also entered into a partnership with Charter Communications th ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRa ...
- Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing clo ...
- Email Marketers See Room To Grow
Email Marketing Daily, Jess Nelson - Tuesday, April 4, 2017
Nearly a quarter of email marketers still do not utilize email metri ...
- Roku Guarantees Audience Targeting For TV Advertisers
Television News Daily, Laurie Sullivan - Monday, April 3, 2017
Marketers can now measure campaigns on the Roku platform using detailed demograph ...