- Ready, Set, GDPR: What Marketers Need To Know
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Marc Shull, SVP of social and disruptive marketing strategies at Yes Lifecyc ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of t ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- The Email Privacy Act Makes Its Way To The Senate, Again
Email Marketing Daily, Jess Nelson - Friday, July 28, 2017
The legislation would require law enforcement and government authorities to obtain ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech Platform
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Native ad-tech platform Nativo will be incorporating data from audience data compa ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...
- Study: 100% Now Use First-Party Data To Retarget
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
The number of video/TV campaigns using first-party data more than doubled betwe ...
- Campaign Monitor Unveils Email Analytics Platform, Insights
Email Marketing Daily, Jess Nelson - Wednesday, July 19, 2017
Campaign Monitor announced the release of Insights on Wednesday, a new analyti ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- Teleflora Boosts Email Revenue Via Personalization
Email Marketing Daily, Jess Nelson - Monday, July 17, 2017
Teleflora boosted email revenue by 20% year-over-year after partnering with Cordial ...
- Bluecore Launches Audience Insights
Email Marketing Daily, Jess Nelson - Friday, July 14, 2017
Bluecore on Thursday announced the release of Audience Insights, a new interacti ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Schenectady 12345
Marketing Daily, Keith Petri - Thursday, July 6, 2017
It is a false notion that deterministic data and observed, self-identified da ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announc ...
- Sweety High Targets Gen Z With Live Musical.ly App
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2017
Since there's no better way to gain insights than from data ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- 50% Would Share Smart Device Data For Discounts
Connected Thinking, Chuck Martin - Wednesday, May 31, 2017
When it comes to sharing data from smart devices, many consumers wi ...
- Electronic Arts Puts Gamers First, Using Data To Personalize Email
Show Daily, Jess Nelson - Thursday, June 1, 2017
Stephanie Sczech is the global director of Lifecycle Marketing at EA, a ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Datorama Powers Data Insights With AI
Email Marketing Daily, Jess Nelson - Friday, May 26, 2017
Datorama introduced a layer of artificial intelligence (AI) into its Big Da ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making ne ...