- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Cross-device tracking and website visitors should be a greater focus for sear ...
- Social Spend Soars To Reach Second Screeners
London Blog, Sean Hargrave - Thursday, April 12, 2018
Privacy concerns are not holding back social spend. It's up. Way ...
- Senator, We Run Ads
Red, White & Blog, Joe Mandese - Wednesday, April 11, 2018
Mark Zuckerberg's testimony put not just Facebook under the microscope for i ...
- The Pillorying Of Zuckerberg
Media Insider, Gord Hotchkiss - Tuesday, April 10, 2018
Let's face it. We love it when smartasses get theirs. And t ...
- Consent Matters: What Facebook Could Learn From Email Marketing
Email Marketing Daily, Jess Nelson - Wednesday, March 28, 2018
Cambridge Analytica's use of personal data to target voters on Facebook, a ...
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
MAD, Steve McClellan - Tuesday, March 27, 2018
With the integration, a single ID would unify online and offline vie ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potenti ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- L.L. Bean To Continually Track Clothing After Purchase
Connected Thinking, Chuck Martin - Friday, February 9, 2018
Tracking consumers through sensors in clothing may now become a reality, ...
- Dishing On Data: Marketers List Their Priorities And Concerns
Email Insider, Ray Schultz - Wednesday, February 7, 2018
Most marketers are happy with the data they're getting -- and th ...
- Adobe Campaign Now Supports Hadoop Big Data Framework
Email Marketing Daily, Jess Nelson - Friday, January 19, 2018
Adobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- Advanced TV Ad Company BrightLine Launches Unified OTT Data Platform
Digital News Daily, Alex Weprin - Wednesday, January 3, 2018
DataCast will connect mobile, desktop and television screens, allowing advertisers to targ ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- Got Data Fatigue? Try Starting With Just A Few Points
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
The "390-degree" view of the customer should be considered more of ...
- Guccione's 'Wonderlust' Partners With Curacity To Expand Travel Options
Publishers Daily, Melynda Fuller - Monday, December 18, 2017
Just a few months after launching new digital travel magazine Wonderlust aft ...
- Data-Infused TV Buying Is A Tricky Business
Television News Daily, Eric Fischer - Thursday, December 14, 2017
Developing a baseline provides for an initial starting point on a grap ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...
- Innovid Taps Bryan Simkins as Senior VP Of Brand Solutions
Digital News Daily, Alex Weprin - Monday, November 6, 2017
Video marketing platform Innovid has named Bryan Simkins senior VP of bra ...
- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a n ...
- Am I Your Surrogate Mother?
Media Insider, Ted McConnell - Thursday, November 2, 2017
In advertising, we discover data, nurture it, harvest it, organize it, analy ...
- Return Path Upgrades Email Intelligence Tool With Search Feature
Email Marketing Daily, Jess Nelson - Wednesday, October 25, 2017
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to i ...
- ActionIQ Raises $30M For Data-Powered Marketing
Email Marketing Daily, Jess Nelson - Monday, October 23, 2017
ActionIQ, a New York-based marketing activation platform, announced Monday the closing ...
- Is Deterministic Data Better Than Probabilistic Data? Maybe Not
Digital News Daily, Sree Nagarajan - Thursday, October 19, 2017
When you consider the primary appeal of digital marketing -- being ab ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Demandbase Launches New, Holistic ABM Platform
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provid ...
- Salesforce Launches Data Studio, A Marketplace For Data
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Salesforce announced the launch of Data Studio on Wednesday, a new data-shari ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...