- L.L. Bean To Continually Track Clothing After Purchase
Connected Thinking, Chuck Martin - Friday, February 9, 2018
Tracking consumers through sensors in clothing may now become a reality, ...
- Dishing On Data: Marketers List Their Priorities And Concerns
Email Insider, Ray Schultz - Wednesday, February 7, 2018
Most marketers are happy with the data they're getting -- and th ...
- Adobe Campaign Now Supports Hadoop Big Data Framework
Email Marketing Daily, Jess Nelson - Friday, January 19, 2018
Adobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- Advanced TV Ad Company BrightLine Launches Unified OTT Data Platform
Digital News Daily, Alex Weprin - Wednesday, January 3, 2018
DataCast will connect mobile, desktop and television screens, allowing advertisers to targ ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- Got Data Fatigue? Try Starting With Just A Few Points
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
The "390-degree" view of the customer should be considered more of ...
- Guccione's 'Wonderlust' Partners With Curacity To Expand Travel Options
Publishers Daily, Melynda Fuller - Monday, December 18, 2017
Just a few months after launching new digital travel magazine Wonderlust aft ...
- Data-Infused TV Buying Is A Tricky Business
Television News Daily, Eric Fischer - Thursday, December 14, 2017
Developing a baseline provides for an initial starting point on a grap ...
- Adobe Launches Campaign To Run Solely On Programmatic
Digital News Daily, Laurie Sullivan - Monday, November 13, 2017
The campaign emphasizes Adobe's belief that deep intelligence and amazing design a ...
- Innovid Taps Bryan Simkins as Senior VP Of Brand Solutions
Digital News Daily, Alex Weprin - Monday, November 6, 2017
Video marketing platform Innovid has named Bryan Simkins senior VP of bra ...
- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a n ...
- Am I Your Surrogate Mother?
Media Insider, Ted McConnell - Thursday, November 2, 2017
In advertising, we discover data, nurture it, harvest it, organize it, analy ...
- Return Path Upgrades Email Intelligence Tool With Search Feature
Email Marketing Daily, Jess Nelson - Wednesday, October 25, 2017
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to i ...
- ActionIQ Raises $30M For Data-Powered Marketing
Email Marketing Daily, Jess Nelson - Monday, October 23, 2017
ActionIQ, a New York-based marketing activation platform, announced Monday the closing ...
- Is Deterministic Data Better Than Probabilistic Data? Maybe Not
Digital News Daily, Sree Nagarajan - Thursday, October 19, 2017
When you consider the primary appeal of digital marketing -- being ab ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Demandbase Launches New, Holistic ABM Platform
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
Digital News Daily, Laurie Sullivan - Monday, October 2, 2017
Dennis Buchheim, senior vice president and general manager, IAB Tech Lab, provid ...
- Salesforce Launches Data Studio, A Marketplace For Data
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Salesforce announced the launch of Data Studio on Wednesday, a new data-shari ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- New Data Management Platform Amperity Launches Out Of Stealth Mode
Email Marketing Daily, Jess Nelson - Thursday, September 14, 2017
Amperity is a Customer Data Platform that looks to leverage data scien ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal Data
Connected Thinking, Chuck Martin - Wednesday, September 13, 2017
While the Internet of Things will produce mountains of data, many consume ...
- Act-On Software Releases Engagement Insights
Email Marketing Daily, Jess Nelson - Wednesday, September 13, 2017
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool th ...
- Typeform Raises $35M, Integrates With MailChimp
Email Marketing Daily, Jess Nelson - Monday, September 11, 2017
Typeform announced it has raised $35 million in Series B funding ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Why This Kantar Media CEO Loves The Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2017
Brands want to know where, when and how often their competitors' a ...
- IBM, Salesforce Release First Joint Solutions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
Salesforce and IBM released their first set of joint solutions on Thursda ...
- Adsquare Forms Data Alliance
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
As it looks to offer advertisers high-quality data from first- and third-par ...