Commentary

Got Data Fatigue? Try Starting With Just A Few Points

The "390-degree" view of the customer should be considered more of a North Star than a benchmark, says Total Wine & More's Bart Thornberg. Don't get distracted by the bits of data you don't really need to know. You can start with just two or three points and see big returns. 

MODERATOR Morgan Stewart, Co-founder and CEO, Trendline Interactive; PANELISTS Carrie Knipfer, Senior Email Marketing Manager, Avery Products; Sam Shannon, Senior Manager CRM, HP; Bart Thornburg, Director of Email Marketing, Total Wine & More


Find the rest of this session, and more, at our Email Insider Summit Agenda Page.

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