- Commerce Department Seeks Comments On 'Risk-Based' Privacy Approach
Digital News Daily, Wendy Davis - Tuesday, September 25, 2018
"The time is ripe for this Administration to provide the leadership need ...
- How To Use Audience Data To Maximize Marketing Spend
Marketing Insider, Jaime Smith - Wednesday, September 12, 2018
It's important to remember marketers should target people, not just cookies. Behavior ...
- Hitwise Appoints Timur Yarnall To CEO, President
Digital News Daily, Laurie Sullivan - Monday, August 27, 2018
Hitwise, which provides data and insights to hundreds of marketers at compani ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In Germany
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google reportedly plans to expand an outdoor advertising business in Germany usi ...
- Should Marketers Ad Target Households Or Individuals?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 13, 2018
Before launching a campaign, marketers need to determine whether it should targ ...
- Penske Media Acquires BuzzAngle Music To Leverage Data
Publishing Insider, Melynda Fuller - Monday, July 30, 2018
Penske will use Buzz Angle's tools to mine and create content f ...
- Ad Industry Blasts Apple's New Privacy Settings
Digital News Daily, Wendy Davis - Wednesday, July 25, 2018
"The changes announced by Apple will block tools used to support ma ...
- Ad Industry Gears Up To Fight For Changes To California Privacy Law
PolicyBlog, Wendy Davis - Thursday, July 12, 2018
The Association of National Advertisers -- which criticizes the new privacy measu ...
- TV Advertising's Future Will Focus On What We Actually DO With Data
Media Insider, Dave Morgan - Thursday, July 12, 2018
Data is not going to define the future of successful TV advertisin ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic Ads
Digital News Daily, Laurie Sullivan - Monday, July 9, 2018
Infutor's ReachSmart Digital ID, with a complete set of linked records, ad ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- IAB Tech Lab To Strengthen Data's Worth
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 26, 2018
David Justus, Lotame vice president and IAB Tech Lab Data Transparency Standar ...
- A Picture Worth A Million A Day: Facebook's TV Ad Spending
Digital News Daily, Joe Mandese - Tuesday, June 19, 2018
Facebook has been spending heavily to back a TV ad campaign design ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AI
AI & IoT Daily, Chuck Martin - Friday, June 15, 2018
A conversation with Brad Simms about the shifting marketing landscape and helpi ...
- Consumers Would Sell Their Personal Information To Brands For $153
Connected Thinking, Chuck Martin - Wednesday, June 13, 2018
Personal data is so valuable that many consumers stopped using an onli ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 11, 2018
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaig ...
- 77% Of Connected Car Owners Trust Automakers With Their Data
Connected Thinking, Chuck Martin - Wednesday, June 6, 2018
Owners of connected cars will share personal data if they receive certa ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 21, 2018
Privacy watchdog Dylan Curran believes that people no longer search the we ...
- Data, Storytelling And The Zen Of Marketing Management
Media Insider, Cory Treffiletti - Wednesday, May 9, 2018
I've always believed marketers should be storytellers first, but they need ...
- Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
Digital News Daily, Joe Mandese - Wednesday, May 2, 2018
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump ...
- GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Cross-device tracking and website visitors should be a greater focus for sear ...
- Social Spend Soars To Reach Second Screeners
London Blog, Sean Hargrave - Thursday, April 12, 2018
Privacy concerns are not holding back social spend. It's up. Way ...
- Senator, We Run Ads
Red, White & Blog, Joe Mandese - Wednesday, April 11, 2018
Mark Zuckerberg's testimony put not just Facebook under the microscope for i ...
- The Pillorying Of Zuckerberg
Media Insider, Gord Hotchkiss - Tuesday, April 10, 2018
Let's face it. We love it when smartasses get theirs. And t ...
- Consent Matters: What Facebook Could Learn From Email Marketing
Email Marketing Daily, Jess Nelson - Wednesday, March 28, 2018
Cambridge Analytica's use of personal data to target voters on Facebook, a ...
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
MAD, Steve McClellan - Tuesday, March 27, 2018
With the integration, a single ID would unify online and offline vie ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 21, 2018
A Harvard study suggests that data from digital platforms has the potenti ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...