- adMarketplace Looks To Bypass The 'SERP Swamp'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 23, 2018
On pace to achieve 30% year-over-year revenue growth by helping brands bri ...
- Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target Them
Research Intelligencer, Joe Mandese - Wednesday, November 14, 2018
Industry execs by and large believe consumers should have sublime control ov ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Targeting Options Divide Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, November 5, 2018
Marketers are still divided and confused by their options to use cooki ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized Data
Research Intelligencer, Joe Mandese - Friday, November 2, 2018
Captivate, the place-based video network in the elevators and other locations ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- Commerce Department Seeks Comments On 'Risk-Based' Privacy Approach
Digital News Daily, Wendy Davis - Tuesday, September 25, 2018
"The time is ripe for this Administration to provide the leadership need ...
- How To Use Audience Data To Maximize Marketing Spend
Marketing Insider, Jaime Smith - Wednesday, September 12, 2018
It's important to remember marketers should target people, not just cookies. Behavior ...
- Hitwise Appoints Timur Yarnall To CEO, President
Digital News Daily, Laurie Sullivan - Monday, August 27, 2018
Hitwise, which provides data and insights to hundreds of marketers at compani ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In Germany
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google reportedly plans to expand an outdoor advertising business in Germany usi ...
- Should Marketers Ad Target Households Or Individuals?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 13, 2018
Before launching a campaign, marketers need to determine whether it should targ ...
- Penske Media Acquires BuzzAngle Music To Leverage Data
Publishing Insider, Melynda Fuller - Monday, July 30, 2018
Penske will use Buzz Angle's tools to mine and create content f ...
- Ad Industry Blasts Apple's New Privacy Settings
Digital News Daily, Wendy Davis - Wednesday, July 25, 2018
"The changes announced by Apple will block tools used to support ma ...
- Ad Industry Gears Up To Fight For Changes To California Privacy Law
PolicyBlog, Wendy Davis - Thursday, July 12, 2018
The Association of National Advertisers -- which criticizes the new privacy measu ...
- TV Advertising's Future Will Focus On What We Actually DO With Data
Media Insider, Dave Morgan - Thursday, July 12, 2018
Data is not going to define the future of successful TV advertisin ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic Ads
Digital News Daily, Laurie Sullivan - Monday, July 9, 2018
Infutor's ReachSmart Digital ID, with a complete set of linked records, ad ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- IAB Tech Lab To Strengthen Data's Worth
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 26, 2018
David Justus, Lotame vice president and IAB Tech Lab Data Transparency Standar ...
- A Picture Worth A Million A Day: Facebook's TV Ad Spending
Digital News Daily, Joe Mandese - Tuesday, June 19, 2018
Facebook has been spending heavily to back a TV ad campaign design ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AI
AI & IoT Daily, Chuck Martin - Friday, June 15, 2018
A conversation with Brad Simms about the shifting marketing landscape and helpi ...
- Consumers Would Sell Their Personal Information To Brands For $153
Connected Thinking, Chuck Martin - Wednesday, June 13, 2018
Personal data is so valuable that many consumers stopped using an onli ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 11, 2018
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaig ...
- 77% Of Connected Car Owners Trust Automakers With Their Data
Connected Thinking, Chuck Martin - Wednesday, June 6, 2018
Owners of connected cars will share personal data if they receive certa ...
- Privacy Expert Dylan Curran Talks About Advertising's Future With Data, Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 21, 2018
Privacy watchdog Dylan Curran believes that people no longer search the we ...
- Data, Storytelling And The Zen Of Marketing Management
Media Insider, Cory Treffiletti - Wednesday, May 9, 2018
I've always believed marketers should be storytellers first, but they need ...
- Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
Digital News Daily, Joe Mandese - Wednesday, May 2, 2018
Cambridge Analytica, the controversial sophisticated audience data-targeting firm that helped Donald Trump ...