Owners of
connected cars will share personal data if they receive certain service offerings such as traffic updates, safety alerts and maintenance warnings.
However, the majority (64%) want to be told
precisely what data is being collected, how it’s used and who is using it, according to a new study.
Current trust in automakers is high, with 77% of connected car owners saying they are
confident that car manufactures would properly secure their data along with 71% of new car buyers. Fewer than half of consumers would trust their car data with social media sites.
The study
comprised a survey of 1,070 U.S. adults, with 514 of them being connected car owners and 794 planning to purchase a new car in the next year. The survey was conducted by Edison Research for
Otonomo.
Connected car owners seem quite OK with sharing data in trade for various features. Here’s how many connected car owners would allow their car’s data to be shared in order
to get each feature:
- 81% -- Car alerting you of dangerous driving conditions ahead
- 81% -- Early detection of necessary maintenance and repairs with detailed information
- 80% -- Faster response times from emergency responders in event of an accident
- 79% -- Improvement of quality and safety of roads, based on feedback from your car
- 78% -- Your
car knowing the traffic and suggesting a certain route
Of course, the type of information being shared is not highly personal, although it can provide behavioral activity,] such as
driving habits, speeds, locations and the like.
The study also looked at features not yet available in cars and found interest in some to be higher than others.
The highest new feature
interests are having the car alert a person of dangerous conditions ahead, faster response times for accidents and early detection for maintenance. The features with the least interest were discounted
insurance rates based on driving data, suggestion for nearby parking available and improved roads based on feedback from the car.
At the moment, consumers have a high degree of trust that
carmakers will properly extract and use their car data. It will take only one to mess this up.