Tag results for "data"
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to ...
- Former FTC Executive Jessica Rich Joins Georgetown Law Technology GroupRich led the creation of the FTC's children's privacy and financial da ...
- The New 'C Word:' CommunityAt the IAB Annual Leadership Meeting this week, "community" gathered momentum ...
- TV Versus Search -- When A Disruptive Brand Tries BothJim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Compelling Images & Linear Message Inspires New JDC DonorsTired of being passed by like an old shoe? Then do wh ...
- Washington Privacy Proposal Will Spur 'Frivolous Litigation,' Ad Industry WarnsA privacy proposal making its way through the Washington statehouse could "flo ...
- 180byTwo Debuts B2B Customer Data PlatformUnifi is an AI-powered tool designed to drive omnichannel programs, the compa ...
- California AG Revises Potential Privacy RegulationsA new proposal by California Attorney General Xavier Becerra would narrow t ...
- Samba TV Works With Amazon To Create New Attribution ModelSamba TV and Amazon are building out an attribution model that enabl ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile AppsThe partnership creates a platform for publishers and advertisers to comply wi ...
- What Is Your Personal Data's Share Of Media Spending?After years of erosion, ad industry spending is beginning to gain sha ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global MediaBosco, who served as head of ad products for AOL and ...
- Google Oscar Predictions Based On Search, YouTube ViewsThis year Google said it noticed that a film's box office succe ...
- Privacy Gaffe Shows Google Can't Be Trusted With Data: OpinionGoogle apologized for a privacy lapse this week. Llast November, people w ...
- Think Tank Calls For Library Of Targeted AdsA report for the Government from the Centre for Data Ethics a ...
- Data Breach Lawsuit Against Salesforce And Hanna Andersson Alleges CCPA ViolationSalesforce and children's retailer Hanna Andersson violated California's new privacy law ...
- The Google ManeuverGoogle's ban of third-party cookies in Chrome could destroy thousands of job ...
- Google Trends Data Zeroes In On The Moment Coronavirus Was IdentifiedGoogle Trends seemed to identify the approximate time and day people realiz ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announc ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing DataAdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- Oscars Get Dedicated Google Search, Assistant ExperienceGoogle on Wednesday announced the launch of a dedicated experience in Sear ...
- Consumer Intelligence Platform Suzy, Named For Humanizing Approach, Secures $12M In FundingConsumer intelligence company Suzy announced a $12 million Series C funding rou ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election CoverageThe newspaper's reporters now have access to a "proprietary tip sheet th ...
- Super Bowl TV Ads: What Is the Value Of Online Views?Growing digital media extensions can amortize the now $5.5 million price t ...
- Uber Likely To Have Another Row With TfLThe Telegraph is predicting Uber will soon clash again with Transport f ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Location Data Was Shared Illegally, FCC FindsThe Federal Communications Commission's enforcement bureau has determined that "one or mor ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other AdvertisingA study released Friday found that marketing content on YouTube featuring female-l ...
- TechTarget Launches Email Alerts For B2B Sales TeamsThe new email alerts notify sales reps of opportunities in their are ...
