- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among t ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Identity As A Strategy: Planning The Cookie-less Future
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Two months ago, Freddie Liversidge (bottom left), got married ... and he ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Google AdSense Reports For Visualizing Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2020
Google has launched an AdSense reporting page that will roll out in phas ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with clo ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Buying Biden: Politics Is About To Eat The Internet
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Most money will be going into video because it is the be ...
- Rethinking Relevance, Messaging And Context Beyond The Crisis
Show Daily, Nina Lentini - Tuesday, August 25, 2020
How do you plan when media, consumer patterns, the economy itself a ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Federal Chief Data Officers Achieve Data Governance And Compliance: Study
Email Marketing Daily, Ray Schultz - Monday, August 24, 2020
Most federal chief data officers are in sync with federal law, a ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, wi ...
- California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Thursday, August 20, 2020
"Californians have a constitutional right to privacy, and it is vital th ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve a ...
- Facial-Recognition Company Says Injunction Would Violate First Amendment
Digital News Daily, Wendy Davis - Tuesday, August 18, 2020
Facial recognition company Clearview AI is telling a federal judge that ...
- Sailthru Unveils Data Export Suite To Help Marketers
Email Marketing Daily, Ray Schultz - Wednesday, August 19, 2020
Sailthru's data export suite connects email, mobile, event and customer profile d ...
- Why Oracle, Not Microsoft, Should Buy TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2020
"We live in a data economy," says Trip Chowdhry, managing director, Glob ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B ...
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2020
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this wee ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton Fees
Digital News Daily, Wendy Davis - Friday, August 14, 2020
In a move that took industry watchers by surprise, a divded feder ...
- TransUnion Acquires Signal, 'People-Based' Data Firm
Email Marketing Daily, Ray Schultz - Monday, August 17, 2020
Signal's offerings complement TransUnion's, and are designed to help marketers build loyalt ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...