- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Moz Lexicon Based On Accurate Data Creates Google Controversy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Data shows that serving up in the top space in search engi ...
- Time To Overhaul The Industry Data Labeling System
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2020
Data experts at Lotame believe it's time to stop using antiquated ter ...
- New Leadership At IPG's Acxiom
MAD, Steve McClellan - Friday, February 28, 2020
Chad Engelgau is taking the helm of the company, serving as Glob ...
- 'The Boston Globe,' Newlab Partner To Develop Data-Driven Tools
Publishers Daily, Melynda Fuller - Friday, February 28, 2020
Data-driven AI-based tools will be used to bring news to information deser ...
- Facebook Sues Mobile Analytics Company OneAudience Over Data Mining
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
The mobile analytics company OneAudience improperly collected a host of data fr ...
- Scattered Data: CDPs Are Needed To Pull It All Together, Study Says
Email Insider, Ray Schultz - Friday, February 28, 2020
Data is being sent to an average of eight platforms, with ema ...
- California Privacy Law Could Become More Business-Friendly, Watchdogs Say
PolicyBlog, Wendy Davis - Thursday, February 27, 2020
New proposed regulations "are largely a step backwards for protecting consumers' privac ...
- Google Terms Of Service Details Updates Coming In March
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The FAQ explains how changes reflect evolving regulatory environments and Google's effor ...
- Google To Invest $10 Billion In U.S. This Year On Data Centers, Offices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The investments in 11 states builds on the $13 billion investment ...
- Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital News Daily, Laurie Sullivan - Tuesday, February 25, 2020
The trial kicks off in Atlanta, Dallas, and Phoenix with the potenti ...
- Firefox Starts Encrypting Domain Names
Digital News Daily, Wendy Davis - Tuesday, February 25, 2020
The move could help prevent broadband access providers like Comcast and AT& ...
- California AG Urges Congress To Allow States To Maintain Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, February 25, 2020
Congress should pass a national privacy law that builds on the n ...
- What Browsers Reveal When They Share Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 24, 2020
Findings from a study published Monday, which analyzed six browsers, show h ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it ru ...
- AT&T Can't Shake Class-Action Suit Over Broadband Throttling
Digital News Daily, Wendy Davis - Friday, February 21, 2020
In a defeat for AT&T, a federal appellate court has refused ...
- Neutronian Creates FICO Score For Data Quality, Launch Advisors Omnicom, Goodway Group
Digital News Daily, Laurie Sullivan - Monday, February 24, 2020
Neutronian will announce Tuesday the launch of a compliance and source measureme ...
- Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2020
Advertisers will see a decline in ad inventory in the short ter ...
- Google's UK To US Data Switch Is About Avoiding Massive EU Fines
London Blog, Sean Hargrave - Friday, February 21, 2020
Avoid the conspiracy theories -- Google simply wants to deal with t ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder a ...
- Rhombus Expands Support Of Social Embed Ad Marketplace Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, February 20, 2020
Rhombus says over 36% of articles contain social embeds. Its platform analyz ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developi ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combi ...
- EU Creates New Data, Artificial Intelligence Plan
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 19, 2020
The European Union on Wednesday released a plan to create one mark ...
- What Is Rio SEO's Suggestion Engine?
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don ...
- Tealium Appoints Brent Reed As A Senior VP
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Reed, who previously worked in various roles at SAP, will help Teali ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2020
Being around in the early days of the internet was luck, sa ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by followi ...
- Senate Democrat Wants To Create New Privacy Agency
PolicyBlog, Wendy Davis - Thursday, February 13, 2020
"Your very existence is being parsed, split, and sold to the highe ...