Tag results for "data"
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Maven Deepens Tech Abilities With LiftIgniter AcquisitionLiftIgniter is able to recommend content on-site and in-app using machine learni ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase EngagementCriteo introduced a feature that can determine the exact moment when consume ...
- Tracking The Consumer Journey: Q&A With Cuebiq's CEO"As the industry looks to navigate attribution in a post-cookie world, ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent TimesSearchmetrics offers SEO services, informed by its own data, so it's n ...
- Atlantic Media's Government Executive Media Group Sells Controlling Stake To Growth Catalyst PartnersGEMG serves government leaders and contractors through editorial brands that include Governme ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 CrisisCompanies have begun pulling data to help marketers understand the global impa ...
- Finding The Hidden Value In Your Email ListThere’s hidden gold in your email list. Look at your lapsed subscriber ...
- Senators Concerned About COVID-19 Health Data LeakA group of senators on Wednesday sent letters to the Trump Administrati ...
- An Ad Industry Forecast You Never Wanted To SeeIt's not uncommon for some of Madison Avenue's leading modelers to foreca ...
- Google's 'Hopelessly Vague' Privacy Policy Violates GDPR, Privacy Advocate ClaimsThe browser company Brave has alleged in a new complaint that Goog ...
- LiveRamp and Jivox Partner On Cookie-Less PersonalizationThe scheme will allow clients to market across channels while remaining priva ...
- Think It Forward, Says Freckle CEO Neil SweeneySweeney starts, runs and sells successful startups by recognizing a deficiency ...
- New Federal Privacy Bill Would Let Consumers Delete Their DataSenator Jerry Moran has introduced a new privacy bill that would overri ...
- The Mismanagement Of Information During A Time Of CrisisWhy did Alphabet-Google CEO Sundar Pichai write an approximate 1,264-word post publish ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And ArticlesMicrosoft Bing has launched a COVID-19 Tracker website that provides details ...
- AT&T Suspends Home Broadband Data Caps After FCC Commissioner Calls For 'Aggressive Action'The FCC's Jessica Rosenworcel is calling for "aggressive action" to expand broadba ...
- California AG Flip-Flops On Proposed Privacy RulesThe newest round of proposed regulations to the California Consumer Privacy A ...
- Coronavirus: Worldwide Search Data Reveals Astonishing InsightsExperimental AI technology from Perion Network's search technology division CodeFuel shows t ...
- Do Political Views Divide Thoughts On Coronavirus?Will your political affiliation determine whether or not you will contract coronaviru ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And FootballManaging real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO ...
- Kellogg Interactive Ad Scores Big with Fans During Super BowlLooking to score big with your Super Bowl ad? How about selli ...
- Esri Expands Data Licensing Arrangement With InfogroupInfogroup data will now be available to clients through Esri's ArcGIS Marketpl ...
- The Gummed-Up Data MachineRegulators seem blissfully unaware that their actions regarding privacy are helping Facebo ...
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To BrandsPeople willing to share data with brands increasingly want to know t ...
- Local Political Advertising Estimate Raised 8% To $7.1 BillionLocal political advertising is poised to pull in higher record levels th ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have FunThere's a fundamental disconnect between the goals of the ad industry ...
- mParticle Raises $45 Million In Funding, Partners With LiveRampThe customer data platform has raised $120 million in financing to d ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Moz Lexicon Based On Accurate Data Creates Google ControversyData shows that serving up in the top space in search engi ...
