- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese governmen ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Four Ways To Deploy Intent Data
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Brands are not making the most of intent data, research shows. He ...
- AT&T To Settle Class Action Over Throttling
Digital News Daily, Wendy Davis - Thursday, September 17, 2020
AT&T has reached an "agreement in principle" to settle a long-running class-acti ...
- Commerce Department Bans TikTok, WeChat In U.S.
Marketing Politics Weekly, Joe Mandese - Friday, September 18, 2020
Despite a deal confirmed earlier this week for Oracle to serve ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Google Gets Tax Break From Nevada
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2020
California hasn't shown Google any love, but Nevada did. The company wi ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquarter ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to t ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- YouTube Hit With $3 Billion Suit Over Alleged Use Of Kids' Data
Around the Net In Digital, Ray Schultz - Monday, September 14, 2020
A class-action lawsuit filed in the UK accuses YouTube of breaking ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display &am ...
- Senate Democrats Urge Broadband Providers To Suspend Data Caps, Expand Coverage
Digital News Daily, Wendy Davis - Friday, September 11, 2020
Sen. Mark Warner and 10 others said Friday in a letter th ...
- TikTok Ban Violates First Amendment, Digital Rights Group Says
Digital News Daily, Wendy Davis - Friday, September 11, 2020
"The free-speech implications of the President's action are clear, not only f ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Performance Marketing Insider, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shoppi ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- ByteDance Rejects Microsoft's Bid For TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 13, 2020
NBC News Business & Tech Correspondent Jo Ling Kent tweeted that Orac ...
- White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The Committee on Foreign Investment in the United States will review Oracle ...
- Infutor Appoints Kevin Dean As COO
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Dean, who held executive roles at Experian and Equifax, will be task ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Facebook Goes Back To Its Roots, Launches Campus College Network
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Facebook announced Thursday the pilot of a new college-only section that giv ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor fir ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a care ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...