- Infutor Provides BDEX With New Post-Cookie ID Tool
Digital News Daily, Ray Schultz - Tuesday, April 21, 2020
Total Mobile Ad ID links hashed email identities with digital drives, t ...
- Braze Enhances Platform, Partners With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Braze has also expanded its partnership with Snowflake to provide a unifi ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Rhode Island Seeks To Revive Battle With Google
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The state of Rhode Island is asking a federal appellate court ...
- Twitter Loses Fight Over National Security Surveillance Requests
Digital News Daily, Wendy Davis - Sunday, April 19, 2020
Siding against Twitter, a federal judge has rejected the company's effort ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Privacy Group Urges Supreme Court To Intervene In LinkedIn Scraping Battle
Digital News Daily, Wendy Davis - Tuesday, April 14, 2020
LinkedIn should be allowed to block outside companies like hiQ analytics fr ...
- Fitbit Consortium Formed To Research Early COVID-19 Detection By Wearables
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
The Stanford Healthcare Innovation lab already had launched a study intended ...
- Why It Took COVID-19 To Change Data Use, Prompt Unlikely Partnerships, Acquisitions
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2020
Last week, two data companies merged when Foursquare acquired Factual and App ...
- Interest Rises In Some Auto Brands
Drive Time, Tanya Gazdik - Monday, April 13, 2020
Top brands that consumers are seeking out information about online are Aud ...
- MessageGears Debuts Tool To Help Brands Build Audiences In Email, Other Channels
Email Marketing Daily, Ray Schultz - Monday, April 13, 2020
MessageGears has debuted Segment, a tool that allows companies to use the ...
- Marketing Platform Maropost Suffers Data Breach: Report
Email Marketing Daily, Ray Schultz - Friday, April 10, 2020
Maropost acknowledges that an episode occurred, and that email IDs were expo ...
- Lawsuit Seeks Injunction Requiring Clearview To Destroy Data
Digital News Daily, Wendy Davis - Wednesday, April 8, 2020
An Illinois resident who sued Clearview AI in January is now aski ...
- Verizon Media Launches COVID-19 Search Engine For Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
The COVID-19 search engine will help medical professionals and researchers find da ...
- Quant Vs. Qual During Crisis Time
Media Insider, Gord Hotchkiss - Tuesday, April 7, 2020
Responding to a crisis, we do need a more rational cognitive mechani ...
- We Need A Counter-Outbreak Of Health Intelligence
MediaDailyNews, Rich Gagnon, Peter Sedlarcik - Tuesday, April 7, 2020
While our industry is just one piece in a global health networ ...
- Cuebiq Uses Store Visitation Data To Update Patterns In Peoples' Movements During COVID-19 Crisis
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 7, 2020
Cuebiq now provides free access to data reflecting patterns in mobile a ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessib ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Stimulus checks are coming, but when and what consumers will buy ...
- Google, Others Use Location History Data To Track Peoples' Movements During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Google is giving the U.S. government and health organizations access to i ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Vizio's Smart TV Homes: Higher Linear And Streaming Viewing Over The Recent Weekend
Television News Daily, Wayne Friedman - Friday, March 20, 2020
Vizio's Inscape, the smart TV data business, says linear TV and streami ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Maven Deepens Tech Abilities With LiftIgniter Acquisition
Publishers Daily, Melynda Fuller - Thursday, March 19, 2020
LiftIgniter is able to recommend content on-site and in-app using machine learni ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Tracking The Consumer Journey: Q&A With Cuebiq's CEO
MediaDailyNews, Charlene Weisler - Wednesday, March 18, 2020
"As the industry looks to navigate attribution in a post-cookie world, ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent Times
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2020
Searchmetrics offers SEO services, informed by its own data, so it's n ...
- Atlantic Media's Government Executive Media Group Sells Controlling Stake To Growth Catalyst Partners
Publishers Daily, Melynda Fuller - Wednesday, March 18, 2020
GEMG serves government leaders and contractors through editorial brands that include Governme ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impa ...
- Finding The Hidden Value In Your Email List
Around the Net in Email, Ray Schultz - Wednesday, March 18, 2020
There’s hidden gold in your email list. Look at your lapsed subscriber ...