• by Ray Schultz , April 13, 2020

Marketing platform MessageGears has introduced a product designed to help marketers create audiences across email, mobile push and SMS, using their customer data.  The new offering, Segment, leverages “the power of directly connecting to client data,” states Dan Roy, chief product officer of MessageGears.

Segment connects directly to the client’s data warehouse, and creates segments behind the company’s firewall, the company says.

Enterprise marketers can use Segment to create campaigns tailored to specific audiences, and export them to any third-party platform they use to send messages, it adds.

The company contends that the ability to segment audiences is key to building personalized messaging campaigns.

“Looking at the market of segmentation and campaign management products, we noticed that most of them were huge applications that were cumbersome to use and had lengthy installations,” Roy says.

In January, MessageGears launched Engage, a tool that allows brands to access internal customer and offer data without IT involvement.

Engage enables “our enterprise-level clients to get access to additional real-time data for driving even deeper and more comprehensive personalization in their campaigns,” states Movable Ink CEO Vivek Sharma.

MessageGears exists “primarily to remove data friction for the modern data-driven enterprise,” states MessageGears CEO Roger Barnette.